Brand Tone

Evocative & Expressive, Chic & Sophisticated, Playful & Creative, Nostalgic & Timeless, Confident & Bold

Brand Values

• •Self-Expression & Individuality
• •Timelessness & Enduring Style
• •Quality & Craftsmanship
• •Playfulness & Experimentation
• •Accessibility of Chic Design
• •Meaning & Intentionality

Best Practices

• •Embrace the "Heirloom" Narrative: Consistently weave in the inspiration of vintage pieces, timelessness, and the idea of jewellery as cherished items with a story. Use words that evoke nostalgia, sentimentality, and enduring style.
• •Focus on Self-Expression: Frame jewellery as a tool for individuality and personal storytelling. Use empowering language that encourages customers to be confident and unique.
• •Balance Sophistication with Playfulness: Maintain a chic and refined vocabulary while injecting a sense of fun and creativity. Avoid overly casual slang but don't be afraid of a witty or charming turn of phrase.
• •Use Evocative and Sensory Language: Go beyond describing the physical attributes. Describe how the jewellery *feels* to wear, the confidence it inspires, or the statement it makes.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the brand's strong visual identity. If the imagery is artistic and bold, the copy should echo that sophistication and confidence. The playful element in copy can add an approachable layer to the high-style visuals.

Social Perception

Fashion-Forward & Trendy, Unique & Recognizable Style, Good for Gifting & Personal Milestones, Australian Brand with Growing Recognition, Quality Considerations

Copy Examples

• •Instagram Post (Image: Close-up of layered necklaces on a model): More than just gold. It's your story, your armour, your Sunday morning mood. Dare to layer. Dare to be you. #ReliquiaSelf #TimelessTrinkets
• •Product Description (For a bold, Art Deco-inspired earring): Echoes of an era, reimagined for now. The [Product Name] earrings aren't just an accessory; they're a conversation. Sculptural lines meet a confident glint, designed for days you own and nights you'll never forget. Be the art. #ReliquiaStatement #VintageModern
• •Email Subject Line (For a new collection launch): Playfully Polished: Discover New Reliquia Treasures
• •Website Banner (Homepage): Reliquia Jewellery: Symbols of Self. Crafted with soul, worn with spirit. Explore pieces that speak your language.
• •Facebook Ad (Carousel showcasing various ways to style a versatile piece): No rules, just radiance. From boardroom bold to weekend whimsy, our [Product Name] adapts to your every evolution. How will you wear yours? Show us your #ReliquiaPlay.