Brand Tone

Passionate, Enthusiastic, Personal, Approachable, Knowledgeable, Authentic, Community-Oriented, Direct, and Informative

Brand Values

• •Passion for History
• •Authenticity and Quality
• •Craftsmanship
• •Customer Connection and Service
• •Community Engagement
• •Accessibility/Affordability
• •Small Business / Family Ethos

Best Practices

• •Speak from Passion: Let genuine enthusiasm for the medieval period shine through in your language. Use words that convey excitement and deep interest.
• •Prioritize Authenticity in Detail: When describing products, highlight their historical basis, materials, and craftsmanship, reinforcing the commitment to authenticity.
• •Maintain a Personal Touch: Continue using a personal voice (e.g., "I," "we," Ellaire's story) to foster a connection with customers and remind them of the small, passionate team behind the brand.
• •Engage the Community: Use inclusive language that speaks to fellow enthusiasts, reenactors, LARPers, and history buffs, making them feel part of a shared interest.
• •Be Informative and Helpful: Provide clear, detailed information about products and be open to questions, reflecting good customer service and a desire to share knowledge.

Social Perception

Trusted Source for Replicas, Good Quality and Service, Passionate and Genuine, Specialized Niche Provider, Positive Reputation on Etsy

Copy Examples

• •Homepage Banner: "Step Back in Time with Reliquaria Medieval. Authentic Replicas Crafted with Passion, Shared with Fellow Enthusiasts. Discover Your Piece of History."
• •About Us Snippet: "From a teacher's passion project to a haven for history lovers, Reliquaria Medieval is more than just a store – it's a family, a community, and a shared love for the medieval era. Each piece is chosen with an eye for authenticity and a heart for the stories they tell."
• •Product Description (e.g., for a buckle): "Forge Your Legend. This solid brass buckle isn't just a fastener; it's a piece of the past, faithfully reproduced from museum artifacts. Built sturdy for reenactment or to add an authentic touch to your handcrafted leatherwork. What story will yours tell?"
• •Social Media Post (if active): "Hear ye, hear ye! We're thrilled to be setting up stall at [Event Name] this weekend! Come by, say hi to Ellaire and the family, and explore our latest collection of handcrafted medieval treasures. We can't wait to share our passion with you!"
• •Email Newsletter Subject: "Unearth New Arrivals & Tales from the Forge at Reliquaria Medieval!"