Brand Tone

educational, professional, and empathetic

Brand Values

• •Health and Well-being
• •Expertise and Efficacy
• •Quality and Innovation
• •Ethics and Commitment
• •Personalization

Best Practices

• •Lead with Education, Sell with Efficacy: Always start by explaining the "why" behind a product or treatment. Educate the consumer about the science of the scalp and hair, then introduce the product as the proven, effective solution.
• •Use the "Treatment, Not Beautification" Mantra: Consistently frame products as treatments rather than simple cosmetics. This reinforces the core brand mission and manages customer expectations, focusing them on long-term health over instant aesthetic results.
• •Leverage the Founder's Authority: Regularly mention Renata Fraga's credentials as a "Terapeuta Capilar" and "Tricologista." Phrases like "Developed by our founder Trichologist Renata Fraga" add immediate credibility and reinforce the brand's scientific foundation.
• •Speak Empathetically to the Problem: Acknowledge the customer's frustration with their hair concerns. Use language that shows understanding and offers hope, such as "Reclaim your confidence," "Restore your hair's natural vitality," and "Your journey to healthy hair starts here."
• •Maintain a Professional and Clean Aesthetic: The language should be clear, confident, and free of casual slang. This professional tone should be mirrored in all visual content, creating a cohesive and trustworthy brand identity that aligns with its clinical, high-performance positioning.

Social Perception

The public perception of Reline Cosméticos is that of a high-quality, specialized, and trustworthy brand. Customers and followers view Renata Fraga as an authority in hair therapy. The brand is perceived as a problem-solver for persistent hair and scalp issues. Its specialized nature, scientific approach, and professional endorsement position it in a premium segment, while fostering a community-oriented approach around self-care and shared knowledge.

Copy Examples

• •Stop masking hair problems. Start treating them at the root. Discover Reline Cosméticos—where beauty begins with a healthy scalp.
• •Is your scalp trying to tell you something? 🤔 Itching, oiliness, and thinning aren't just 'bad hair days'—they're signals. Our Trichologist-developed Argiloterapia (Clay Therapy) detoxifies and rebalances your scalp, creating the perfect foundation for the strong, vibrant hair you deserve. Swipe to see the science behind the treatment. #RelineCosmeticos #ScalpHealth #HairTherapy #HealthyHair
• •More than a product, this is a promise. Our Tônico Antiqueda is a testament to our belief: 'treatment, not just beautification.' Formulated with scientifically-proven actives to stimulate follicles and fortify roots, each drop is a step towards reclaiming your hair's density and your confidence. Apply nightly for a healthier tomorrow. #RelinePromise #HairLossSolution #Trichology
• •Tired of hair care that only works on the surface? At Reline Cosméticos, we go deeper. Founded by Trichologist Renata Fraga, we offer personalized protocols to solve your unique hair challenges. It’s not magic, it’s science. Learn more about our 'hair medicine' concept and find your custom treatment plan. [Link to Website]
• •The Real Reason Your Hair Isn't Growing | A Trichologist Explains - In this video, our founder Renata Fraga breaks down the top 3 scalp conditions that stunt hair growth and how our 'Minha Hortinha' line uses natural extracts to bring your hair back to life. It's time to get to the root of the problem. Shop the solutions at relinecosmeticos.com.br.