Brand Tone

Aspirational & Trendy, Friendly & Approachable, Value-Oriented & Savvy, Conscious & Responsible, Direct & Promotional (in marketing)

Brand Values

• •Sustainability: Reducing fashion waste by giving clothes a second life and using recyclable packaging. This is a core message across their platforms.
• •Authenticity: Committing to genuine pre-loved items sourced directly from influencers and celebrities, with rigorous checks.
• •Accessibility to Desirable Fashion: Allowing customers to acquire items seen on influencers at a lower price.
• •Circularity: Promoting the reuse of items to extend their lifespan.
• •Charity: Donating a portion of proceeds to various charities, with some influencers donating 100% of their proceeds.
• •Community: Connecting influencers with their followers through fashion.

Best Practices

• •Stay True to Core Values: Ensure all copy, whether promotional, informational, or social, consistently reflects Reliked's commitment to sustainability, authenticity, and accessible influencer fashion.
• •Balance Aspiration with Accessibility: While highlighting the "celebrity/influencer" allure, maintain an inclusive and friendly tone that makes these items feel attainable and the shopping experience enjoyable, not intimidating.
• •Be Transparent and Honest: Especially regarding item condition (new vs. pre-loved) and pricing. Build trust by being upfront, which aligns with the value of authenticity. If addressing any past concerns (like ERP accuracy), ensure clarity.
• •Emphasize the "Win-Win-Win": Frame messaging to highlight the benefits for the shopper (style, value), the influencer (easy selling, charity), and the planet (sustainability). This reinforces a positive and purposeful brand image.
• •Use a Consistent "Reliked" Lexicon: Incorporate terms like "Reliked," "Reloved," "second life," "influencer closet," "sustainable style," and "shop smart" regularly to build brand recognition and reinforce key messages. Ensure calls to action are clear but avoid overly aggressive or misleading urgency that could alienate some users.

Social Perception

Generally seen as a legitimate and innovative platform for accessing influencer fashion sustainably. It offers a unique way to shop for trendy and sometimes luxury items at better prices. The sustainability angle is increasingly important and well-received.

Copy Examples

• •Instagram Post (New Arrival): Spotted on @[InfluencerName]'s feed, now waiting in yours! ✨ Shop [Item Name] from their exclusive Reliked collection and own that coveted style for less. Good for your wardrobe, great for the planet! #Reliked #InfluencerStyle #PrelovedFashion #SustainableStyle #ShopSmart
• •Email Subject Line (Promotion): ✨ Fresh Drops! Your Fave Influencers' Closets Just Landed + Special Discount Inside! ✨ Email Body Snippet: Hey Fashion Lover, get ready to refresh your look! Hundreds of new pieces from top influencers like [Influencer 1], [Influencer 2], and [Influencer 3] have just arrived at Reliked. From chic dresses to must-have accessories, discover pre-loved gems and brand-new finds at prices you won't believe. Plus, use code NEWLOVE20 for an extra 20% off your first piece from the new collection! Shop sustainably, shop stylishly. [Link to New Arrivals]
• •Website Banner (Sustainability Focus): Join the Fashion Revolution with Reliked. Every piece you buy gives style a second chance and reduces waste. Look good, feel good, do good. #ReloveWithReliked
• •TikTok Video Concept Caption (Try-On Haul): Scored these amazing pieces from @[InfluencerName]'s wardrobe on Reliked! 🛍️ Pre-loved but perfect. Obsessed with this [Item 1] & [Item 2]. Which look is your fave? 👇 #RelikedHaul #InfluencerCloset #SustainableFashion #PrelovedFinds #FashionTikTok
• •LinkedIn Post (Company Update/Value Proposition): At Reliked, we're redefining fashion consumption. By connecting influencers with savvy shoppers, we're making style more sustainable and accessible. We empower a circular economy, giving coveted items a second life and reducing textile waste, all while ensuring authenticity and supporting charitable causes. Discover how we're changing the game: [Link to About Us/Sustainability Page] #Reliked #SustainableBusiness #CircularFashion #Ecommerce #InfluencerMarketing #FashionTech