Brand Tone

caring, soothing, and trustworthy

Brand Values

• •Well-being & Comfort
• •Quality
• •Customer-Centricity
• •Sustainability & Ethics

Best Practices

• •Always frame the copy from a place of understanding the customer's need for comfort, relaxation, or confidence. Use words that show you care about their well-being.
• •Describe not just the product, but the feeling it creates. Use evocative language that appeals to the senses—the scent of the candle, the feel of the massager, the ambiance of a relaxed room.
• •In all communications, from ad copy to customer service emails, the tone should be supportive and trustworthy. Avoid aggressive sales tactics and instead, gently guide the customer toward a solution.
• •Consistently mention the thoughtful details of the products—ethically sourced ingredients, clean-burning wax, skin-friendly materials. This reinforces the brand's premium positioning and commitment to quality.
• •Position the products as part of a daily or weekly self-care ritual rather than just items. This elevates their value from a simple purchase to an essential component of the customer's lifestyle.

Social Perception

Highly positive; customers perceive the brand as a source of high-quality, effective products that deliver on promises of relaxation and self-care. It's seen as a worthwhile 'splurge' with premium positioning.

Copy Examples

• •Your day was demanding. Your evening shouldn't be. Melt away the stress with Relievu's lavender and chamomile candle, crafted to turn your home into a sanctuary of calm. Because you deserve to unwind. Tap to find your signature scent.
• •Rediscover your skin's natural radiance. The Relievu Cupping Massager is more than a beauty tool—it's a self-care ritual. Designed to gently stimulate and smooth, it helps you feel confident and comfortable in your own skin. Begin your journey to renewed firmness today.
• •Relievu was founded on a simple idea: that finding relief should be a beautiful experience. From ethically sourced ingredients to scents that soothe the soul, every product we create is a commitment to your well-being. #Relievu #SelfCare #WellnessJourney
• •We hope your recent Relievu purchase is bringing you comfort. To continue your wellness journey, we invite you to explore our new Perfume Candle collection—blended to perfection for a truly luxurious atmosphere. As a thank you, enjoy 15% off your next order.
• •Small Rituals, Big Relief. Discover our collection of curated wellness products designed to soothe, calm, and restore.