Brand Tone

Trendy and Youthful, Accessible and Aspirational, Personal and Passion-Driven, Conscious

Brand Values

• •Accessibility: A core belief is making high-quality jewelry more accessible.
• •Quality: They emphasize the use of quality materials like 14k gold plate, platinum plate, non-tarnishing stainless steel, 14k gold, gold fill, and sterling silver. Customer reviews frequently mention good quality.
• •Individuality and Personalization: Offering custom name necklaces, personalized monogram earrings, and unique reworked vintage pieces highlights a value for individual expression.
• •Sustainability: The "rework by relic" initiative, aimed at bringing awareness to the sustainable fashion movement, is a stated value.
• •Trend-Awareness: The brand offers styles that follow the latest trends.

Best Practices

• •Know Your Audience: Keep the target demographic (likely youthful, trend-conscious, and increasingly value-driven) in mind. Use language and references that resonate with them (e.g., emojis where appropriate, contemporary slang if it fits, but avoid overdoing it).
• •Highlight Key Values: Consistently weave in the brand's core values like accessibility, quality, individuality, and sustainability into messaging, whether directly or indirectly.
• •Stay Authentic: Reflect the founder's passion and the brand's origin story. Avoid overly corporate or impersonal language. Let the personal touch shine through.
• •Emphasize Uniqueness and Personalization: Continuously highlight what makes Relic the Label different – the custom options, the reworked vintage concept, and the idea of jewelry as self-expression.
• •Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the visual branding on the website and social media. If the visuals are bright, youthful, and stylish, the copy should match that energy. For instance, the website mentions "cutest earrings EVER" in a customer testimonial, reflecting this alignment.

Social Perception

Positive Customer Experiences, Appreciation for Uniqueness, Trusted for Quality, Emerging and Likable Brand

Copy Examples

• •Headline: Your Signature Style. Uniquely Yours. Body: From custom nameplates to one-of-a-kind reworked vintage treasures, find the piece that tells your story. High quality, oh-so-you, and kinder to the planet. #RelicTheLabel #MyRelicStory
• •Headline: Linked for Life. Sparkle Together. Body: Grab your bestie and get zapped! Our permanent jewelry is all about celebrating those forever bonds with a touch of 14k gold glam. Book your San Diego experience! #PermanentJewelry #RelicIRL #LinkedForLife
• •Headline: Vintage Finds, Modern Vibe. Body: We’re giving iconic designer pieces a new lease on life. Our 'Rework by Relic' collection is sustainably stylish and seriously unique. Own a piece of history, reimagined. #SustainableStyle #ReworkedVintage #RelicTheLabel
• •Headline: Treat Yourself (Without the Guilt). Body: Who says quality bling has to break the bank? We’re making beautiful, tarnish-resistant jewelry accessible to all. Shine on, you deserve it! ✨ #AffordableLuxury #RelicJewelry #EverydayGlam
• •Headline: Obsessed is an understatement. 😍 Body: Our latest drop of huggies, threaders, and custom necklaces is here! Crafted with love and the quality you expect from Relic the Label. What will you choose? #NewCollection #JewelryAddict #MustHaveJewelry