Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Friendly & Approachable, Community-Focused, Helpful & Customer-Centric

Brand Values

• •Passion for Music
• •Customer Satisfaction & Service
• •Expertise & Knowledge Sharing
• •Community Engagement
• •Preservation of Physical Music
• •Quality
• •Local Identity

Best Practices

• •Always Lead with Passion: Every piece of copy should convey a genuine love and enthusiasm for music. Use evocative language that speaks to the emotional connection people have with music.
• •Be Genuinely Helpful & Approachable: Write as if you're talking to a fellow music lover. Avoid overly technical jargon unless explaining something specific, and always offer assistance. Reinforce the "no judgment" ethos.
• •Showcase Expertise Subtly: While highlighting knowledge is important, do it in a way that empowers the customer rather than intimidates them. Share interesting facts, staff picks, or background information naturally.
• •Foster Community Spirit: Use inclusive language ("we," "us," "our community"). Reference local events or Dunedin when appropriate. Encourage interaction and sharing of musical tastes.
• •Keep it Authentic & Down-to-Earth: Reflect the unpretentious and friendly atmosphere of the physical store. Use a conversational style that is warm and inviting. Avoid corporate-speak; let the personalities of the music-loving crew shine through.

Social Perception

Highly Respected & Trusted, Knowledgeable Authority, Community Hub, Reliable & Efficient, Welcoming to All, Essential Local Business

Copy Examples

• •Headline: Rediscover Your Sound. Unearth Gems at Relics. Body: From rare first pressings to the latest releases, our passion is connecting you with music that moves you. Step into Relics, Dunedin's heart of vinyl, CD, and HiFi. Our crew lives and breathes music – come share the obsession! Call to Action: Explore In-Store & Online Today!
• •Headline: More Than Just a Record Store. It's a Community. Body: At Relics, we're not just selling records; we're building connections. Chat with our knowledgeable team, discover your next favourite artist, or find the perfect HiFi setup to make your music sing. We're your local music fanatics, here to help. Call to Action: Join the Relics Family!
• •Headline: Got That Hard-to-Find Album on Your Mind? Body: Don't let it be the one that got away! The Relics team are expert treasure hunters. If it's out there, we'll do our darnedest to track it down for you. Passionate service, zero judgment – just pure musical joy. Call to Action: Challenge Our Music Sleuths!
• •Headline: Level Up Your Listening. Expert HiFi Advice is Here. Body: Experience your favourite albums like never before. At Relics HiFi, our passionate audio buffs will guide you through our curated selection of turntables, amps, and speakers to find the perfect sound for your space and budget. No jargon, just great audio. Call to Action: Visit Relics HiFi for a Demo!
• •Headline: Your Weekly Dose of Awesome! New Arrivals at Relics. Body: Fresh crates have landed! From essential reissues to exciting new artists, we're constantly updating our shelves with musical goodness. Follow us on [Social Media Link] or pop in-store to see what treasures await. Our staff picks are always worth a listen! Call to Action: Dig Through Our Newest Finds!