Tono de Marca

Educational, Authoritative, Community-Oriented, Encouraging, Urgent, Action-Oriented

Valores de Marca

• •Environmental Stewardship
• •Accessibility & Affordability
• •Education
• •Collaboration
• •Resilience

Mejores Prácticas

• •Lead with the "Why": Always start by connecting the action (planting a tree) to the larger mission—protecting Winnipeg's canopy. Use urgent and inspiring language that reminds people why their participation matters.
• •Be an Educator, Not Just a Seller: Frame every piece of content as an opportunity to share knowledge. Whether it's a social media post or an email, include a helpful tip, a link to a guide, or a fact about the urban forest. This reinforces your authority and builds trust.
• •Speak the Language of the Community: Use inclusive and encouraging words like "we," "our city," and "together." Share stories and testimonials from local residents to build social proof and make the mission feel like a shared, city-wide movement.
• •Keep it Action-Oriented and Clear: Use strong verbs and clear calls-to-action (e.g., "Order Your Tree," "Join the Challenge," "Protect Our Forest"). Make the process sound simple and accessible to remove any hesitation for first-time planters.
• •Balance Urgency with Optimism: While it's important to communicate the threats facing the canopy, the overall tone should be hopeful. Frame tree planting as a powerful, positive, and achievable solution that empowers the individual to make a tangible difference.

Percepción Social

Highly Positive and Trusted, Effective and Needed, Community-Driven

Ejemplos de Copy

• •Our Canopy is Calling. Answer it. Winnipeg is at risk of losing two-thirds of its urban forest to disease and climate change. The ReLeaf program is our city's best defense. For just $70, you get a high-quality, locally-grown tree selected by our arborists to thrive in your yard. Don't wait—our trees sell out every season. Order yours and be part of the solution.
• •You Don't Need a Green Thumb. You Just Need the Right Tree. Worried about planting? We've got you covered. Every ReLeaf tree package comes with a starter kit—including mulch and a trunk guard—plus a simple video guide from our certified arborists. We've taken the guesswork out of growing, so you can focus on the joy of watching your tree thrive.
• •Plant a Tree. Grow a Community. Every tree planted with ReLeaf is a step towards a greener, healthier Winnipeg for everyone. Join hundreds of your neighbours who are transforming their backyards and boulevards into a thriving urban forest. Your tree is more than just shade—it's a legacy.
• •The Best Investment That Grows on Trees. A mature tree can increase your property value, lower your energy bills, and improve air quality. Through our subsidized ReLeaf program, you can get a premium, nursery-quality sapling for a fraction of the retail price. It’s the smartest investment you can make for your home and your city.
• •Get Your Winnipeg-Ready Tree. Our arborists have hand-picked the toughest, most beautiful trees that flourish in our unique prairie climate. From the sturdy Bur Oak to the elegant Discovery Elm, find the perfect tree for your space. Order now for our fall pickup and start growing your piece of the canopy.