Brand Tone

Authoritative and Expert, Premium and Luxurious, Caring and Empathetic, Trustworthy and Reliable, Solution-Oriented

Brand Values

• •Quality and Excellence: A core value is providing the highest quality massage chairs, specifically sourcing from leading global and Japanese manufacturers known for durability and advanced technology. They distinguish themselves from 'inferior' or 'Chinese made' products.
• •Customer Satisfaction and Service: Offering VIP showroom experiences, white-glove delivery, and strong after-sales support demonstrates a commitment to the customer journey.
• •Health and Wellbeing: The ultimate goal is to improve customers' physical and mental health by reducing stress and pain.
• •Expertise and Knowledge: Sharing detailed information and providing expert consultations is a key part of their approach.
• •Trust and Integrity: Being an Australian-owned family business and offering transparent pricing and long warranties fosters trust.

Best Practices

• •Maintain an Authoritative yet Approachable Voice: Use clear, confident language that demonstrates expertise (e.g., 'meticulously selected by our team of experts,' 'intelligent, therapeutic relief'). Avoid overly technical jargon where possible, or explain it simply. Balance expertise with a caring tone that shows understanding of customer needs.
• •Emphasize Quality and Exclusivity: Consistently highlight the premium nature of the products, the Japanese craftsmanship, and the selection of world-leading brands. Use words like 'luxury,' 'premium,' 'world-class,' 'exclusive,' and 'best of the best.'
• •Focus on Benefits Over Features (but include key features): While mentioning impressive features like 'SL-Track' or '86 air-bag advanced compression system' is important, always tie them back to tangible benefits for the customer (e.g., 'ultimate in-home recovery,' 'transformative power of a personalised massage,' 'relieve pain, reduce stress').
• •Build Trust and Credibility: Regularly incorporate elements that build trust, such as mentioning the 20+ years of experience, Australian-owned family business aspect, customer testimonials, industry-leading warranties, and the 'White Glove' service.
• •Use a Consistent Call to Action Strategy: Guide the user with clear calls to action that align with the brand's service model, such as 'Book Your Private Consultation,' 'Explore Our Range,' 'Discover the Benefits,' or 'Learn More.' Ensure these CTAs lead to relevant and helpful information.

Social Perception

Positive: Customers generally perceive Relax for Life as a reputable provider of high-quality, effective massage chairs. The customer service is frequently praised as excellent, helpful, and professional, from showroom consultation to delivery and after-sales support. High-End Investment: The products are seen as a significant investment in health and well-being, rather than a casual purchase. Customers doing their research and seeking the 'best of the best' are drawn to the brand. Reliable and Knowledgeable: The company is viewed as an expert in its field, offering trusted advice and reliable products. Associated with Relief and Luxury: The brand successfully associates its products with relaxation, pain relief, and a luxurious in-home experience.

Copy Examples

• •Headline: Experience the Art of Japanese Rejuvenation. Your Daily Escape Awaits. Body: For over 20 years, Relax for Life has been the trusted choice for discerning Australians seeking unparalleled in-home massage. Discover our exclusive range of world-leading Japanese massage chairs, engineered for lasting relief and ultimate relaxation. Invest in your wellbeing. Visit our VIP showroom today. Call to Action: Book Your Private Consultation.
• •Headline: More Than a Chair. It's Your Personal Wellness Sanctuary. Body: Tired of persistent aches and relentless stress? The OHCO M8 NEO, designed by Ferrari's Ken Okuyama and guided by Shiatsu master Akira Okabayashi, offers a symphony of therapeutic relief. Elevate your health and reclaim your vitality with Australia's #1 supplier of luxury massage chairs. Call to Action: Discover the OHCO M8 NEO.
• •Headline: Don't Settle for Less Than the Best. Trust 20 Years of Expertise. Body: At Relax for Life, we don't just sell massage chairs; we provide pathways to a healthier, happier life. As an Australian-owned family business, we meticulously select globally renowned brands celebrated for their quality and innovation. Experience the difference with our no-pressure consultations and premium white-glove service. Call to Action: Why Choose Relax For Life?
• •Headline: Hear it From a Legend: Jimmy Barnes Trusts Relax for Life. Body: Join over 35,000 satisfied Australians, including icon Jimmy Barnes, who have transformed their wellbeing with Relax for Life. Our commitment to Japanese-made quality and unparalleled customer care ensures you receive a massage chair that delivers daily rejuvenation for years to come. Call to Action: Read Our Customer Stories.
• •Headline: Your Journey to a Pain-Free, Stress-Less Life Starts Here. Body: Imagine melting away daily tension at the touch of a button. Our advanced massage chairs offer customizable programs to target your specific needs, improving circulation, relieving muscle soreness, and promoting deeper sleep. Let our experts guide you to the perfect chair for your individual needs. Call to Action: Explore Our Range & Benefits.