Brand Tone

aspirational, stylish, and friendly

Brand Values

• •Quality and Uniqueness: The brand emphasizes carefully selected, "beautiful and unique pieces."
• •Design and Aesthetics: A clear passion for interiors and an "eye for design" is a core component of their identity.
• •Customer Experience: They aim to make the customer's selection process "interesting and fun."
• •Heritage and Trust: Being a family-owned business since 1923 (through the Ponting Family's original hardware store) suggests a value of longevity and established trust.
• •Lifestyle Enhancement: The products are geared towards creating comfortable and stylish living spaces, enabling customers to "relax and entertain."

Best Practices

• •Use Evocative Language: Employ descriptive and aspirational words that paint a picture of a beautiful and comfortable lifestyle (e.g., "stunning," "exquisite," "sanctuary," "curated").
• •Maintain a Friendly and Approachable Voice: While showcasing style, ensure the tone remains welcoming and helpful, not exclusive or intimidating.
• •Highlight Uniqueness and Quality: Consistently emphasize the careful selection process and the distinctive nature of the products.
• •Focus on the "Why": Connect products to the emotional benefits they bring – relaxation, joy in entertaining, the pleasure of a beautiful home.
• •Visual Consistency: Ensure that the language used in copy aligns with the visual style of the brand's photography and store presentation – elegant, well-composed, and inspiring.

Social Perception

Customers generally perceive Relax & Entertain positively, particularly regarding the uniqueness and attractiveness of their products. Customers appreciate the design-focused curation of items. The Instagram page shows engagement with posts, indicating an interested audience.

Copy Examples

• •Headline: Elevate Your Everyday. Body: Discover unique homewares and lifestyle pieces curated to bring beauty and comfort to your home. At Relax & Entertain, we believe your space should be a sanctuary.
• •Headline: Inspired Living Starts Here. Body: From statement furniture to the perfect finishing touches, find everything you need to create a home you'll love to relax and entertain in. Our team is passionate about helping you find those special pieces.
• •Headline: Curated for You, By Us. Body: Each item at Relax & Entertain is hand-picked for its quality, uniqueness, and style. Let us help you make your design dreams a reality.
• •Headline: Your Home, Beautifully Reimagined. Body: Step into a world of exquisite design and let our collection inspire your next interior refresh. Because life’s too short for ordinary.
• •Headline: Gather in Style. Body: Create unforgettable moments with our stunning range of entertaining essentials and decor. From cozy nights in to joyful celebrations, we have something for every occasion.