Tono de Marca

Helpful, Aspirational, and Community-Oriented

Valores de Marca

• •Organization & Efficiency
• •Quality & Durability
• •Functionality & Versatility
• •Accessibility
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Solution: Always start by addressing the customer's pain point and immediately present your product as the clear and effective solution.
• •Use "You" and "Your": Speak directly to the customer to make the copy more personal and engaging.
• •Highlight Key Features as Benefits: Explain the benefits of features, e.g., 'peace of mind against spills' instead of 'waterproof material'.
• •Incorporate User-Generated Language: Use customers' own words from reviews to resonate more authentically.
• •Maintain a Helpful and Empowering Tone: Empower customers, making them feel smarter, more organized, and more professional for choosing Relavel, focusing on the confident lifestyle your products enable.

Percepción Social

Relavel is perceived as a reliable, practical brand offering great value for money. It's a go-to choice for makeup artists and beauty enthusiasts, known for trust, credibility, functionality, and dependability rather than luxury.

Ejemplos de Copy

• •Your art deserves the best protection. Our Pro Makeup Case features customizable dividers and a rock-solid shell, so you can focus on your craft, not on what’s inside your bag. #RelavelPro #MakeupArtistKit
• •Adventure awaits. Spills don't have to. The Relavel Voyager Toiletry Bag keeps your essentials secure and organized from takeoff to landing. Where are you heading next? #TravelSmart #Relavel
• •Meet the end of cosmetic chaos. Engineered with three layers of adjustable dividers, this train case adapts to your unique collection. From palettes to brushes, every item has its place. Built with waterproof, dust-proof Oxford fabric, it’s the ultimate guardian for your beauty essentials.
• •Your vanity is calling. For 48 hours only, get 20% off our best-selling cosmetic cases and reclaim your space. Organize your life, starting with your makeup. Shop the sale now.
• •We're obsessed with this setup from @BeautyByJane! 😍 Look how perfectly her collection fits. Show us how you organize your Relavel bag by tagging us for a chance to be featured! #MyRelavel