Brand Tone

Humorous and Witty, Relatable, Playful and Casual, Trendy and Current, Direct and Unapologetic

Brand Values

• •Fun and Entertainment
• •Relatability and Connection
• •Pop Culture Savvy
• •Innovation and Expansion
• •Bringing Internet Humor to Real Life (IRL)

Best Practices

• •Stay Current with Internet Culture: Actively monitor trending memes, slang, and online conversations to ensure copy feels fresh and relevant. However, be mindful of the short lifespan of some trends to avoid appearing outdated.
• •Embrace Humor, Wit, and Sarcasm: Don't be afraid to be funny. Use wordplay, clever observations, and a touch of irreverence that aligns with the brand's playful nature.
• •Use a Conversational and Casual Voice: Write like you're talking to a friend. Use contractions, informal language, and directly address the audience (e.g., "you," "your squad").
• •Focus on Shared Experiences and Relatability: Frame product benefits around creating fun, shareable moments and connecting with others through common understanding and humor. This is central to the "Relatable" brand identity.
• •Maintain a Consistent Set of Brand Voice Guidelines: Define do's and don'ts for vocabulary, sentence structure, emoji use, and the level of informality or irreverence acceptable across different platforms, while still allowing for adaptability (e.g., TikTok might be more playful than a press release).

Social Perception

Positive for Fun and Laughter, Associated with Meme Culture, Can Be Hit or Miss Depending on Audience, Recognized for Viral Success, Rebranding to "Relatable"

Copy Examples

• •(Instagram Post for a new game): "Your group chat just became a board game. Seriously. Our new game [Game Name] is dropping hotter than your last mixtape. Get ready to expose your friends (and maybe yourself). Link in bio if you dare. #Relatable #GameNight #NewGame #InternetIRL"
• •(Product Description for a party game): "Warning: May cause uncontrollable laughter, questionable decisions, and the sudden urge to tag everyone you know. This isn't your grandma's card game (unless your grandma is awesome). Perfect for parties, pre-games, or pretending you're not avoiding adult responsibilities. #RelatableGames #PartyStarter #AdultingIsHard"
• •(Tweet): "That feeling when you nail the perfect meme combo in What Do You Meme? > literally everything else. What's the funniest card you've ever played? Spill the tea. @whatdoyoumeme #Relatable #MemeLord #WDYM"
• •(Email Subject Line for a promotion): "Your weekend plans just got an upgrade (you're welcome)." (Email Body Snippet): "Hey Meme Team, still scrolling? Put the phone down (after you click this link, obviously) and get ready for some IRL fun. Our latest collection of games is here to make your next get-together legendary. Because life’s too short for boring nights."
• •(TikTok Video Concept): Visual: Fast-paced clips of diverse groups of friends laughing hysterically while playing a "Relatable" game. Use a trending sound. Text Overlay: "POV: You actually found a game everyone likes." / "Tag your game night squad." Voiceover (energetic, slightly sarcastic): "Still playing the same old boring games? Ew. Level up your hangouts with Relatable. We make the internet make sense... in card form. Get yours and finally be the cool friend."