Brand Tone

Friendly and Relatable, Trustworthy and Transparent, Eco-conscious and Purpose-driven, Helpful and Solution-Oriented, Community-focused

Brand Values

• •Sustainability
• •Affordability/Value
• •Quality and Safety
• •Convenience
• •Community
• •Joy and Play

Best Practices

• •Speak Parent-to-Parent: Use language and acknowledge experiences that resonate with parents (e.g., toy clutter, fast-changing interests, balancing budget with quality). Avoid overly corporate jargon.
• •Highlight the "Why": Continuously weave in the core values – sustainability, community, affordability, and the joy of giving toys a new life. This reinforces the brand's purpose beyond just selling.
• •Be Open and Honest: Maintain transparency about the second-hand nature of products, the cleaning process, and how selling to Rekidding works. This builds trust.
• •Focus on Solutions and Benefits: Frame copy around how Rekidding solves problems for parents – saving money, reducing waste, decluttering homes, finding quality items easily.
• •Keep it Local (when appropriate): Reinforce the Montreal connection to foster community and highlight local delivery/pickup benefits. This builds a sense of local pride and convenience.

Social Perception

Positive and Appreciated, Innovative and Needed, Trustworthy Local Business

Copy Examples

• •Headline: Tired of Toy Takeovers? We Get It. Body: "Your living room looks like a toy store exploded, and your little one’s moved on to the *next big thing* already. At Rekidding.ca, we help Montreal parents give those beloved toys a new adventure (and clear some space!). Shop quality, pre-loved toys or sell us your outgrown treasures. It's smart, sustainable, and smile-approved!" *(Tone: Relatable, Humorous, Solution-Oriented)*
• •Headline: More Play, Less Waste. That's the Rekidding Promise. Body: "Why buy new when there are so many fantastic toys waiting for a second chapter? Rekidding.ca is Montreal's go-to for meticulously cleaned, tested, and parent-approved pre-loved toys. Join our community in making playtime more sustainable and affordable for everyone." *(Tone: Eco-conscious, Trustworthy, Community-focused)*
• •Headline: Declutter & Delight: Selling Your Toys to Rekidding is Easy! Body: "Got a mountain of gently-used toys? Don't let them gather dust! Rekidding.ca makes it simple for Montreal families to sell their items. We offer fair prices and a hassle-free process, so you can make space and earn a little something back. Contact us today for a quote!" *(Tone: Helpful, Convenient, Straightforward)*
• •Headline: Quality Toys You Can Trust, Prices You'll Love. Body: "At Rekidding.ca, every toy is hand-inspected, cleaned, and ready for its next little owner. We're parents too, so we know quality matters. Discover amazing deals on brands you know, right here in Montreal. Smiles guaranteed!" *(Tone: Trustworthy, Value-driven, Friendly)*
• •Headline: From Our Family to Yours: The Joy of Pre-Loved Toys. Body: "Rekidding.ca started with a simple idea: kids' toys deserve more than a short lifespan. We’re a Montreal family passionate about connecting local parents with affordable, high-quality used toys. Let's make more joyful moments, sustainably." *(Tone: Personal, Warm, Purpose-driven)*