Brand Tone

Informative & Educational, Playful & Joyful, Trustworthy & Reassuring, Modern & Inclusive, Eco-conscious & Responsible

Brand Values

• •Positive Consumption & Sustainability
• •Quality & Hygiene
• •Joyful & Destigmatized Sexuality
• •Accessibility & Affordability
• •Innovation

Best Practices

• •Embrace "Joyful Education": All copy should aim to be informative and reassuring, but always with an underlying tone of positivity, playfulness, and the joy of discovery. Avoid overly clinical or sterile language; instead, make learning about sexual wellness and sustainable options feel light and exciting.
• •Prioritize Transparency & Trust: Given the nature of reconditioned intimate products, consistently and clearly communicate the rigorous sanitization and safety protocols. Use confident and reassuring language that addresses potential concerns proactively.
• •Speak the Language of "Positive Consumption": Frame the choice of reconditioned items not just as a saving, but as a positive, eco-conscious decision that contributes to a circular economy. Highlight the "smart" and "responsible" aspect of choosing Rejouis.
• •Maintain Inclusivity & Openness: Use language that is welcoming to all genders, sexual orientations, and body types. Avoid jargon that might alienate, and ensure the tone is always respectful and destigmatizing around topics of sex and pleasure.
• •Infuse the "Rejouis" Spirit: Remember the meaning of the brand name ("rejoice," "delight"). Let this joyful essence permeate the copy. Use upbeat language, positive framing, and where appropriate, a touch of lighthearted humor or wit that aligns with a modern, approachable brand. Ensure that even when discussing sensitive topics, the overall feeling is one of celebration and empowerment.

Social Perception

Innovative & Niche, Eco-Friendly, Trust & Skepticism (Potential), Empowering & Open-Minded

Copy Examples

• •Headline: Give Pleasure a Second Chance. Discover Rejouis: Premium, Reconditioned, Radically Joyful.
• •Social Media Post: Why buy new when you can re-joy? 😉 Our expertly sanitized and reconditioned toys offer all the fun, for less! Explore our collection and embrace sustainable pleasure. #Rejouis #SustainableSexuality #JoyfulIntimacy
• •Product Description Snippet (for a vibrator): Rediscover ecstasy with the 'Velvet Kiss,' now lovingly reconditioned by Rejouis. Each curve is meticulously sanitized and tested by our experts (with medical oversight!) so you can explore your desires with complete peace of mind and a happy planet. Ready for round two?
• •Email Subject Line: Your Secret’s Safe (and Sustainable!) with Rejouis ✨
• •About Us Snippet: At Rejouis, we believe pleasure shouldn't cost the Earth. We’re pioneering a world where intimate wellness is joyful, affordable, and wonderfully sustainable. Our medically-advised reconditioning process means you can explore with confidence. Let's rejoice in a new way to play!