Brand Tone

aspirational, modern, and confident

Brand Values

• •Individuality/Self-Expression
• •Quality
• •Style/Aesthetics
• •Protection
• •Customer-centricity

Best Practices

• •Embrace the Core Mantra: Always circle back to "Reject Ordinary. Embrace Extraordinary." Let this philosophy infuse all messaging, from product descriptions to social media captions. Actively use words that convey individuality, uniqueness, style, and confidence.
• •Focus on "You" and Your Aspirations: Speak directly to the customer's desire to be unique and express themselves. Frame product benefits in terms of how they empower the customer to stand out and showcase their personal style.
• •Maintain a Confident & Modern Voice: Use clear, concise, and impactful language. Avoid overly casual slang if it doesn't fit the "premium" aspect, but keep the tone energetic and contemporary. Use strong verbs and evocative adjectives.
• •Visual-Verbal Harmony: Ensure the copy complements the modern, stylish visuals used in product photography and social media. The words should enhance the aesthetic appeal, not detract from it.
• •Be Consistent Across All Channels: Whether it's the website, an email, a social media post, or a paid ad, the tone should feel distinctly "RejectGo." Develop a simple style guide for reference if multiple people are creating content.

Social Perception

a provider of fashionable and contemporary tech accessories

Copy Examples

• •Headline: Don't Just Own Tech. Define It. Body: Your phone is an extension of you. Dress it accordingly. RejectGo brings you accessories that are anything but ordinary. Explore collections that blend premium protection with unparalleled style. It's time to embrace extraordinary. CTA: Shop Your Statement
• •Social Media Post: Image: Sleek phone case in a unique, eye-catching design. Caption: Ordinary is easy. Extraordinary takes courage. Your tech deserves a look that’s as bold as your ambitions. Discover the [Product Name] case – where art meets armor. #RejectGo #EmbraceExtraordinary #TechStyle #UniqueCases CTA: Link in bio to stand out.
• •Email Subject: Tired of Blending In? Body: We get it. You weren't made for the mold. Neither were our designs. At RejectGo, we craft tech accessories that celebrate individuality. From minimalist chic to vibrant expressions, find the perfect piece to tell your story. Because your everyday carry should be anything but basic. CTA: Find Your Extraordinary
• •Product Description Snippet: ...More than just a case, the [Product Name] is a declaration. Engineered for a precise fit and premium protection, its [unique feature/material] design ensures your device looks as good as it performs. Reject the mundane, and let your tech reflect the real you.
• •About Us Teaser: We believe your accessories shouldn't just protect your devices; they should project your personality. RejectGo was founded on the idea that style and substance can coexist. We're here for those who dare to be different, who choose to embrace the extraordinary in every detail.