Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Passionate, Professional & Trustworthy, Helpful & Customer-Oriented

Brand Values

• •Expertise & Competence
• •Quality
• •Customer Focus & Personalized Service
• •Passion for Equestrianism
• •Community
• •Trust & Reliability
• •Tradition & Modernity

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., expert yet friendly, passionate, helpful). Provide examples of "do's and don'ts" for writers.
• •Know Your Audience Deeply: Understand their needs, language, and what resonates with them (e.g., fellow equestrians who appreciate knowledge, quality, and a shared passion). Tailor your language accordingly.
• •Prioritize Clarity and Helpfulness: Ensure your copy is easy to understand and provides genuine value, whether it's product information, advice, or an update. This reinforces expertise and customer focus.
• •Infuse Passion Authentically: Let your genuine love for equestrian sports shine through. Use enthusiastic language where appropriate, share stories, and connect on an emotional level that resonates with fellow enthusiasts.
• •Review and Iterate: Regularly review your copy across all channels (website, social media, emails) to ensure consistency. Gather feedback if possible and be prepared to refine your approach to keep the tone sharp and aligned with your brand values.

Social Perception

Highly Positive, Reliable & Respected, Knowledgeable Authority, Go-To Destination, Friendly & Welcoming

Copy Examples

• •Over 30 years of passion, expertise, and the finest selection for you and your horse. At Reitsport Brunken, we're more than a store – we're your trusted partner in every ride. Discover the difference experience makes.
• •Saddle up in style and comfort! ✨ Our new collection of [Brand Name] breeches has just arrived, blending innovative design with the quality you trust. Ride with confidence, supported by the best. Visit us in-store or online!
• •Choosing the right bit can make all the difference. Confused by the options? Our expert team is here to offer personalized advice, drawing on decades of experience to help you find the perfect fit for your horse and your riding goals. Let's talk!
• •Spring into action! 🌷 Gear up for the new season with everything your equestrian heart desires. From lightweight rugs to fresh riding wear, find top-quality essentials and friendly advice at Reitsport Brunken. Your adventure starts here.
• •What's your favorite memory with your horse? Share your stories in the comments below! We love being part of this incredible community and celebrating the bond between horse and rider. #ReitsportBrunkenFamily