Tono de Marca

premium, sophisticated, trustworthy, and formal

Valores de Marca

• •Culinary Excellence & Authenticity
• •Technological Innovation
• •Quality and Premium Ingredients
• •Convenience without Compromise
• •Trust and Reliability

Mejores Prácticas

• •Lead with Prestige: Always start with the most prestigious fact, whether it's the 'Michelin Star,' the 'Famous Chef,' or the 'Award-Winning Restaurant.' This immediately sets a premium tone.
• •Focus on 'Preservation,' Not 'Freezing': Use vocabulary that highlights the benefit, not the process. Instead of saying 'we freeze the food,' use phrases like 'we preserve the chef's creation,' 'we capture the moment of perfection,' or 'we lock in the original flavor.'
• •Bridge Technology with Emotion: Don't just mention the 'Proton Freezing' technology. Connect it directly to the customer's experience. For example: 'Our advanced Proton Freezing ensures that the texture remains as tender and the taste as vibrant as the moment it was prepared by the chef.'
• •Use Elevated Language: Employ sophisticated and sensory language. Use words like 'exquisite,' 'symphony of flavors,' 'velvety texture,' 'aromatic,' and 'unforgettable' to describe the food. Avoid slang, overly casual phrases, or simple adjectives like 'yummy' or 'tasty.'
• •Maintain Exclusivity: Frame the products as a special experience. Use phrases like 'exclusive collaboration,' 'limited availability,' and 'for your special occasions' to reinforce the idea that this is a premium product, not a common grocery item.

Percepción Social

Perceived as a leader in premium frozen food, offering a 'restaurant at home' experience. It is seen as high-value, innovative, high-tech, trustworthy, and prestigious due to its association with Michelin-starred restaurants and advanced freezing technology.

Ejemplos de Copy

• •The Art of a Master, Frozen in Time. Experience the legendary 'Takamura' Duck Loin in your own home. Our Proton Freezing technology preserves the exact flavor and texture crafted by the chef's hands. This is more than a meal; it is a masterpiece delivered.
• •Your Table is Now the Chef's Table. Reito Ryoshoku brings the genius of Michelin-starred chefs directly to your kitchen. Taste the authenticity, savor the quality, and rediscover what frozen cuisine can be.
• •A New Culinary Legend Joins Reito Ryoshoku. We are honored to announce our latest collaboration with Chef [Chef's Name] of [Restaurant Name]. Prepare to indulge in their signature [Dish Name], perfectly preserved and ready for your most special occasions. Explore the story behind the dish.
• •'HATSU' Chinese Donburi: A Symphony of Delicate Flavors. Created by the Michelin-starred restaurant 'HATSU,' this is no ordinary donburi. Each ingredient, from the tender pork to the crisp vegetables, is captured in its prime. A nourishing, intricate, and profoundly satisfying meal that transcends convenience.
• •Give the Unforgettable Gift of a Gourmet Experience. The Reito Ryoshoku selection of curated gift sets is the perfect gesture for those who appreciate true culinary artistry. From Michelin-starred masterpieces to comforting gourmet soups, it is a gift that will be savored and remembered.