Brand Tone

Luxurious & Elegant, Trustworthy & Reputable, Professional & Knowledgeable, Warm & Welcoming, Community-Oriented & Caring, Celebratory

Brand Values

• •Integrity & Honesty
• •Quality & Craftsmanship
• •Exceptional Customer Service
• •Family & Tradition
• •Community Involvement
• •Employee Well-being
• •Celebrating Life's Moments

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the long-standing history (since 1919) and family-owned nature of the business to build on the foundation of trust and reliability.
• •Balance Luxury with Warmth: While showcasing high-end products, always maintain an approachable, welcoming, and celebratory tone that invites customers to share their special moments, avoiding overly exclusive or intimidating language.
• •Highlight Expertise and Quality: Use language that conveys deep knowledge, craftsmanship, and the superior quality of both products and services, reinforcing their status as experts in the field.
• •Showcase Community Connection: Regularly incorporate messaging about community involvement, charitable efforts, and local pride to reinforce the brand's role as a caring and contributing member of Indianapolis.
• •Focus on the "Celebration" Aspect: Frame jewelry and watch purchases not just as transactions, but as integral parts of celebrating life’s significant milestones, achievements, and relationships.

Social Perception

Trusted Luxury Retailer, Knowledgeable & Professional Experts, Community Pillar, Excellent Customer Experience, A Great Place to Work, Family-Oriented and Approachable

Copy Examples

• •Headline: Mark Your Forever. Discover the Legacy of Love with a Reis-Nichols Diamond. Body: For over a century, Reis-Nichols has been more than a jeweler; we are keepers of Indianapolis's most cherished moments. Our family is dedicated to helping yours find the perfect symbol of your journey, crafted with integrity and timeless elegance. Because every love story deserves to shine.
• •Headline: The Art of Precision, The Heart of Our Community. Body: As your Official Rolex Jeweler, we uphold a standard of excellence that extends beyond our showroom. Reis-Nichols is committed to meticulous craftsmanship and dedicated service, both to your treasured timepieces and to the vibrant Indianapolis community we proudly call home.
• •Headline: More Than a Gift, It's a Milestone. Expertly Guided, Beautifully Chosen. Body: Life’s most significant celebrations deserve the unmatched expertise and warm guidance of the Reis-Nichols family. Our knowledgeable team is here to ensure your selection is as memorable as the moment it represents. Experience the difference that genuine care and unparalleled quality make.
• •Headline: Crafted with Care, Worn with Pride. Generations of Trust. Body: At Reis-Nichols, we believe that fine jewelry is a legacy. From breathtaking custom designs to preserving your family heirlooms, our artisan jewelers and dedicated staff work with passion and precision. Join the families who have trusted us for generations to make their brightest moments last forever.
• •Headline: Investing in Our People, Celebrating Our City. Body: Reis-Nichols Jewelers: recognized as a Best Place to Work, and dedicated to giving back. Our commitment to "Work Hard, Have Fun, and Take Care of Each Other" shines through in every interaction and our unwavering support for the Indianapolis community. It's luxury with a local heart.