Brand Tone

Authentic, passionate, and inspirational, conveying an adventurous, community-oriented, and welcoming spirit with an understated coolness.

Brand Values

• •Individuality
• •Sustainability and Quality
• •Community and Connection
• •Authenticity and Heritage
• •Social Responsibility

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Don't just sell a hoodie; sell the idea of adventure, individuality, and staying wild. The story is as important as the item.
• •Embrace the "Guest" Mentality Online: Treat online followers with the same warmth and respect as visitors to the physical store. Respond to comments and messages personally, answer questions with passion, and create a welcoming digital "home."
• •Show, Don't Just Tell: Use high-quality, authentic imagery and video that reflects the brand's connection to nature, adventure, and the Norwegian lifestyle. Feature real people and user-generated content to reinforce the sense of community.
• •Speak from the Heart: Write copy that is genuine and passionate. Avoid overly corporate or generic marketing language. The tone should feel like it's coming from the founders and the team who live and breathe the brand every day.
• •Be a Storyteller: Every post, product, and email is an opportunity to tell a small piece of the Rein Love story. Whether it's the legend of the white reindeer, the inspiration behind a new design, or a spotlight on a local artist, narrative-driven content will keep the brand authentic and engaging.

Social Perception

Overwhelmingly positive, where products are seen as high-quality and valued, customer experience is exceptional, and the brand is perceived as authentic, respected, and an immersive destination.

Copy Examples

• •The World From a Different Point of View. It’s not about the climb; it’s about the perspective you find at the top. Our Icon Hoodie is made for the moments when you break away from the path and see everything more clearly. High-quality organic cotton for the journey, wherever it takes you. #ReinLove #StayWild #DontFollowTheHerd
• •More Than Clothing. It's Our Home. Born from the rhythm of Tromsø's music scene, our home at Storgata 98 is a place for adventurers, dreamers, and free spirits. It’s where our designs come to life and our community connects. This is the Rein Love spirit. Come say hello, grab a coffee, and find your wild. #ReinLoveClothing #Tromsø #Community
• •Wear Your Attitude. The Icon Tee is our signature. It’s a statement. Inspired by the rare white reindeer, it’s a reminder to choose your own path. Crafted from 100% premium organic cotton, this tee is built to last, just like the wild spirit it represents. Fair-wear certified and entirely vegan. Dress with purpose. #StayWild
• •Inside the New Collection: Stories from the North. A first look at the designs inspired by our Arctic home.
• •It starts with a belief in pure, sustainable materials. Designed by our family, in our home in Tromsø. Worn by you, on your path. The [Product Name] is back in stock. Shop Now #ReinLove #VeganFashion #QualityClothing