Brand Tone

empowering, supportive, and professional. It's also aspirational and encouraging, authentic and relatable.

Brand Values

• •Empowerment: Helping women and small businesses to realize and harness their potential.
• •Growth: Fostering personal and professional development.
• •Authenticity: Encouraging clients to be true to themselves and their brand identity.
• •Support: Providing a nurturing and encouraging environment for clients.
• •Action & Results: Focusing on practical steps and tangible outcomes.
• •Resilience: Inspiring strength and the ability to overcome challenges.

Best Practices

• •Always Embody Empowerment: Every piece of copy should aim to uplift, encourage, and instill a sense of capability in the reader. Use strong, positive verbs and aspirational language.
• •Maintain a Supportive and Approachable Voice: While professional, avoid jargon or overly formal language. Write as if you're having a supportive conversation with a valued client. Ask questions and show empathy.
• •Focus on Transformation and Results: Highlight the positive changes and tangible outcomes clients can expect, whether in their personal lives or their business. Frame challenges as opportunities for growth.
• •Incorporate "Queen" or Royalty-Related Metaphors Subtly and Authentically: Use terms like "reign," "throne," "empire," "crown," etc., where they feel natural and aligned with the message of empowerment, without overdoing it to the point of cliché.
• •Develop a Brand Voice Guide: Create a simple internal document outlining the key elements of the brand tone, core values, preferred vocabulary (and words to avoid), and examples of on-brand copy. This will help ensure consistency across all communications, regardless of who is writing.

Social Perception

Reine d'Aujourd'hui is perceived positively by its clients and followers as a source of valuable guidance and support. The brand is seen as uplifting and motivational. Myriam, as the face of the brand, is viewed as knowledgeable, empathetic, and genuinely invested in her clients' success. The focus on "Queen of Today" resonates well with the target audience, making them feel recognized and capable. The digital marketing aspect is perceived as a helpful service for small businesses looking to enhance their online presence effectively.

Copy Examples

• •Headline (Life Coaching): "Step into Your Power. Rule Your World. Become the Queen of Today." Body: Feeling stuck or overwhelmed? It's time to reclaim your throne. Our life coaching programs are designed to help you uncover your strength, define your vision, and confidently create the life you deserve. Let's write your next chapter, together.
• •Social Media Post (Engagement): "What's one small act of 'queendom' you've done for yourself this week? ✨ Share your wins in the comments – let's celebrate each other's journey to empowerment! #ReineDaujourdhui #QueenOfToday #SelfEmpowerment"
• •Service Description (Digital Marketing): "Your small business has a mighty story. Let's tell it to the world. At Reine d'Aujourd'hui, we craft authentic digital marketing strategies that connect, convert, and help your business reign supreme online. From compelling content to targeted campaigns, we're your partners in growth."
• •Email Subject Line (Course Promotion): "Ready to Reign? Unlock Your Potential with Our New Course!" Preview Text: Transform your mindset and manifest your dreams. Discover the tools to build your empire, one empowered step at a time.
• •Testimonial Intro: "Hear from a true Queen of Today! [Client Name] transformed her [challenge] into her greatest victory. Here's her story of empowerment and success with Reine d'Aujourd'hui..."