Brand Tone

Aspirational, adventurous, youthful, and friendly. There's also an element of empowerment.

Brand Values

• •Connection with Nature
• •Adventure and Outdoor Lifestyle
• •Femininity and Style
• •Originality and Uniqueness
• •Quality
• •Fair Trade and Local Support
• •Community

Best Practices

• •Embrace Storytelling: Weave the brand's origin story and connection to nature into product descriptions, social media captions, and blog posts.
• •Use Evocative Language: Employ words that conjure feelings of adventure, freedom, nature, and empowerment (e.g., "explore," "discover," "wild," "breathe," "journey," "empower").
• •Maintain a Youthful and Engaging Voice: Keep the language fresh, relatable, and slightly informal, especially on social media. Use emojis where appropriate to add personality.
• •Showcase Real Experiences: Prioritize user-generated content and influencer collaborations that genuinely reflect the adventurous, nature-loving lifestyle.
• •Visually Align: Ensure all imagery (photos, videos) consistently reflects the brand's values – showcasing products in natural settings, featuring active and confident women, and maintaining a bright, inspiring aesthetic.

Social Perception

Customers and the public generally perceive Raindoor as a trendy and desirable brand, particularly among young women (target audience often cited as 18-30 or 18-35 years old). It's seen as a brand that successfully combines fashion with an outdoor, adventurous spirit. The brand has cultivated a loyal community and is recognized for its strong social media presence and engagement. Their commitment to quality and unique designs is often highlighted in positive customer feedback. The initiative to support local artisans is likely perceived positively, aligning with growing consumer interest in ethical and sustainable practices.

Copy Examples

• •Unleash your wild heart. Our new collection is built for crisp mornings, sun-drenched afternoons, and every adventure in between. Discover the look that speaks to your spirit. #RaindoorGirls #AdventureAwaits
• •More than just clothes, it's a feeling. The feeling of freedom, of nature, of being authentically you. Experience Raindoor. [Shop Link]
• •From mountain peaks to city streets, carry the essence of adventure with you. Our latest [Product Type, e.g., Chiporro Jacket] is designed for comfort, style, and making memories. #OutdoorChic #RaindoorStyle
• •Join the sisterhood of adventure. Tag a #RaindoorGirl who inspires you to explore, discover, and live life to the fullest! ✨
• •Crafted with care, inspired by nature. Our [Product Name] is more than an outfit; it's a piece of the wild, designed to empower your journey. Feel the difference. #FairTradeFashion #MadeInChile