Brand Tone

Friendly, Approachable, Trendy, Fashion-Forward, Helpful, Customer-Centric, Confident, and Positive.

Brand Values

• •Customer Satisfaction
• •Quality
• •Fashion Accessibility/Inclusivity
• •Staying Current

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, trendy, confident, inclusive) with examples of "do's and don'ts" for writers to follow.
• •Know Your Audience: Tailor your language and references to resonate with your target customer (e.g., fashion-conscious women, including those looking for plus sizes, and potentially men and children). Use language they use and understand.
• •Be Consistent Across All Channels: Ensure the tone is the same on the website, social media posts, email newsletters, product descriptions, and customer service interactions.
• •Emphasize Benefits and Feelings: Instead of just listing features, highlight how the products will make the customer feel (e.g., "enhance your confidence," "feel amazing," "celebrate you").
• •Infuse Personality: Use emojis where appropriate (especially on social media), ask questions to engage the audience, and maintain a positive, upbeat, and helpful voice that reflects the brand's customer-centric values.

Social Perception

Positive, Reliable, Good Value, and Responsive.

Copy Examples

• •Headline: Your Next Fave Outfit is Here! ✨ Explore Daily New Arrivals. Body: Hey gorgeous! Ready to refresh your style? At Reid's Boutique, we drop new, must-have fashion daily because you deserve to look and feel amazing. Quality pieces, friendly service, and all the trends you love are waiting. Come find your happy!
• •Headline: Obsessed is an understatement. 😍 See What's Trending at Reid's! Body: From head-turning dresses to the perfect 'fit for game day, we're all about bringing you fashion that makes you shine. Our latest collection is packed with pieces you won't want to live without. Plus, our amazing team is always here to help you find your perfect look!
• •Headline: Love Your Curves? We Do Too! Shop Our Fabulous Plus Collection. Body: Style has no size, and our Curve collection is proof! Discover trendy, flattering pieces designed to celebrate you. At Reid's Boutique, we believe everyone deserves fashion that fits and feels fantastic. Great quality, great prices, and even better customer service await!
• •Headline: Don't Just Follow Trends, SET Them! 🔥 Shop Reid's Boutique. Body: Why blend in when you were born to stand out? Reid's Boutique brings you the freshest styles and quality pieces that let your personality pop. We're more than just a boutique; we're your style partners, dedicated to making your shopping experience as fab as you are!
• •Headline: Fast Shipping, Fab Fashion, Friendly Faces! That's the Reid's Promise. Body: We know you can't wait to rock your new finds! That's why we're all about getting your quality, on-trend pieces to you ASAP. Got questions? Our super-friendly team is always happy to help. Experience the Reid's Boutique difference today – where fashion meets fantastic service!