Brand Tone

Aspirational & Stylish, Helpful & Informative, Friendly & Approachable, Value-Oriented, Modern & Contemporary

Brand Values

• •Style & Aesthetics
• •Quality
• •Customer Service & Support
• •Inspiration
• •Accessibility/Convenience
• •Completeness

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., aspirational yet accessible, friendly, informative), key messaging themes, preferred vocabulary (and words to avoid), and provide examples. This ensures everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Address the customer directly. Frame benefits and features around their needs, desires, and pain points (e.g., "You can create..." instead of "We offer..."). This makes the copy more engaging and customer-centric.
• •Balance Aspiration with Attainability: While showcasing beautiful, stylish homes, ensure the language remains inclusive and doesn't alienate customers with overly opulent or exclusive terms if the brand aims for broader appeal and value. Highlight how style can be achieved practically.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the tone should feel recognizably "ReHome." Adapt the style slightly for the platform, but the core voice should remain.
• •Use Storytelling and Evocative Language (Moderately): Instead of just listing features, paint a picture of how the products improve life. For instance, "Imagine sinking into this plush velvet sofa after a long day..." helps connect emotionally. However, ensure this is balanced with clear, concise information, especially for product details.

Social Perception

The brand appears to be well-regarded for its product range and style. Customers seem to appreciate the designs and the breadth of options available for different rooms and needs. Queries often revolve around product details, availability, and price, indicating active interest from potential buyers. The brand is perceived as a mainstream provider of modern home furnishings in the Turkish market.

Copy Examples

• •Headline: Your Dream Home, Beautifully Achievable. Body: At ReHome, we believe stylish living shouldn't be a luxury. Discover our curated collections of contemporary furniture and decor, designed to bring your vision to life without breaking the bank. Explore today and transform your space. Call to Action: Shop New Arrivals
• •Headline: Create a Haven of Comfort & Style. Body: From plush sofas that invite you to unwind to elegant dining sets perfect for gathering, ReHome offers everything you need to build your perfect sanctuary. Quality craftsmanship, modern designs, and the inspiration you've been looking for. Call to Action: Get Inspired
• •Headline: Fresh Season, Fresh Look! Up to 30% Off Selected Collections. Body: Breathe new life into your home with ReHome's seasonal sale. Discover stunning pieces for every room at prices you'll love. Don't miss out on creating the stylish space you deserve. Call to Action: Shop the Sale
• •Headline: Need a Little Design Guidance? Our Experts Are Here to Help! Body: Feeling overwhelmed by choices? ReHome’s friendly interior design service can help you craft a space that’s uniquely you. From color palettes to furniture selection, let's create something beautiful together. Call to Action: Learn About Our Design Services
• •Headline: The Details Make the Difference. Body: Elevate your home with ReHome’s exquisite accessories. From statement lighting to cozy textiles and unique decor pieces, find those perfect finishing touches that express your personal style and make your house a home. Call to Action: Discover Home Accessories