Tono de Marca

Empathetic and Supportive

Valores de Marca

• •Improving Quality of Life
• •Support and Community
• •Innovation
• •Empathy and Understanding
• •Education and Inclusion

Mejores Prácticas

• •Lead with Empathy: Always start your communication from a place of understanding. Use "you" and "your" to speak directly to the customer and acknowledge their needs and feelings before introducing a product.
• •Focus on Benefits, Not Just Features: Instead of just listing technical specifications, translate them into tangible benefits. For example, instead of "lightweight frame," write "effortless to take with you on any journey."
• •Use Supportive and Positive Language: Employ an encouraging and uplifting tone. Words like "enhance," "support," "empower," "discover," and "well-being" align with the brand's core values. Avoid language that highlights limitations.
• •Maintain a Professional yet Approachable Voice: While the subject matter is serious, the tone should be warm and accessible. Avoid overly clinical or corporate language. Position the brand as a knowledgeable friend or trusted advisor.
• •Tell a Story: Use customer testimonials and real-life scenarios to illustrate how the products improve lives. Storytelling makes the brand's mission more relatable and emotionally resonant, reinforcing the sense of community and shared experience.

Percepción Social

Specialized and Trustworthy Supplier

Ejemplos de Copy

• •Find your moment of peace. ✨ The Gravity Chair is designed not just for support, but for ultimate comfort and tranquility in your own home. Because we believe everyone deserves a space to recharge and feel their best. #REHA24 #QualityOfLife #ComfortInMotion #Wellbeing
• •Effortless Mobility, Greater Independence. Discover the new Multiroller. Engineered for smooth navigation and ease of use, so you can focus on the moments that matter.
• •Solutions for a more comfortable daily life are here for you. Explore our latest innovations designed with your well-being in mind.
• •Support That Moves With You. At REHA24, we're more than just a shop. We're your partner in finding the right solutions to enhance your mobility and comfort. Our dedicated team is here to offer personal advice and support you on your journey. Learn more and discover our products today.
• •Transform bath time into a safe, calm, and enjoyable experience. The Mangar Surfer Bather was developed to provide security and comfort, giving children with disabilities the chance to splash and play without worry. It's about more than hygiene; it's about creating joyful memories.