Brand Tone

Pragmatic, Informative, Empowering

Brand Values

• •Sustainability
• •Accessibility
• •Quality and Efficacy
• •Partnership

Best Practices

• •Lead with the Dual Benefit: Always connect the environmental benefit with a business or customer benefit. For example, 'Reduce plastic waste (eco) and save on storage space (customer).'
• •Use Clear, Uncomplicated Language: Avoid overly technical jargon. Use simple terms like 'plastic-free,' 'plant-based,' and 'reusable.' The tone should be accessible to everyone, from a small shop owner to a large retailer.
• •Focus on 'We' and 'You': Frame the conversation as a partnership. Use 'we' to talk about the brand's mission and 'you/your' to speak directly to the retailer's goals and customers.
• •Back Up Claims with Facts: Use data and specifics where possible (e.g., 'made from sustainably grown bamboo,' 'reduces plastic waste'). This builds trust and reinforces the brand's informative tone.
• •Maintain an Empowering and Positive Voice: Instead of focusing on the negatives of environmental damage, focus on the positive impact of making a change. Empower retailers by showing them they can be part of the solution.

Social Perception

Perceived as a trustworthy, reliable, and affordable partner for retailers seeking to offer effective, eco-friendly, and sustainable products, enabling them to join and lead the conscious consumption movement. The brand cultivates trust through transparency and positions itself as a crucial ally in sustainability.

Copy Examples

• •Headline: Stock Sustainably. Grow Intelligently. Body: Equip your store with high-quality, eco-friendly products at wholesale prices. Partner with Re:gn to meet customer demand for a greener future.
• •Headline: The Future of Clean is Waste-Free. Body: Our Zero Packaging Laundry Sheets deliver a powerful clean without the plastic bottle. Made from plant-derived ingredients, they're gentle on fabrics and the planet. Offer your customers a simple, effective swap that makes a real difference.
• •Unlock Your Store's Green Potential with Re:gn Wholesale
• •We started Re:gn Wholesale with a simple mission: to make sustainability good for business. We saw that retailers wanted to offer eco-friendly choices, but were often faced with high costs and complex supply chains. We solve that problem by providing a curated selection of effective, affordable, and sustainable products, empowering you to become a leader in conscious retail.
• •Sustainability isn't just a trend; it's a business imperative. At Re:gn Wholesale, we provide independent retailers with the tools to thrive in an eco-conscious market. Our latest collection of zero-waste home essentials helps you reduce your carbon footprint while boosting your bottom line. #SustainableRetail #EcoFriendly #B2B #Wholesale #ZeroWaste