Brand Tone

Inspiring & Encouraging, Informative & Educational, Friendly & Approachable, Ethical & Conscious, Positive & Hopeful

Brand Values

• •Sustainability
• •Ethical Responsibility
• •Quality & Durability
• •Accessibility & Affordability
• •Community & Empowerment
• •Transparency

Best Practices

• •Always Emphasize "Why": Connect product features to the core values of sustainability, ethical choices, and positive impact. Don’t just say *what* it is, but *why* it matters for the customer and the planet.
• •Use Inclusive and Empowering Language: Address customers as part of a collective movement ("eco-warriors," "community"). Use encouraging words that inspire action rather than guilt.
• •Be Informative and Transparent: Clearly explain the eco-friendly benefits, materials used, and how products contribute to a sustainable lifestyle. Avoid greenwashing by being specific.
• •Maintain a Positive and Hopeful Outlook: Focus on the solutions and the positive changes individuals can make. Even when discussing environmental issues, frame the narrative around proactive steps and collective power.
• •Keep it Authentic and Approachable: Use a friendly, human voice. Share stories (if applicable), be open to questions, and make the brand feel relatable and supportive of the customer’s journey towards sustainability.

Social Perception

Trusted Source for Eco-Products, Making a Positive Impact, High-Quality and Effective, Good Value, Responsive and Customer-Focused, Innovative & Practical

Copy Examples

• •Join the RE:GNeration: Small Swaps, Big Impact. Ready to make a difference? At REGN, we believe that every conscious choice contributes to a healthier planet. Explore our range of beautiful, durable, and eco-friendly essentials, and start your journey to a more sustainable lifestyle today. It’s not just about products; it’s about a movement.
• •Kind to Your Wallet, Kinder to Our World. Living sustainably shouldn’t cost the Earth. That’s why we offer high-quality, ethically sourced products at prices that make eco-living accessible to everyone. Discover affordable swaps that are good for you, your home, and the planet we share.
• •Ditch the Disposables, Embrace the Durable. Say goodbye to single-use waste! Our thoughtfully designed reusable products are made to last, offering you superior performance and helping you reduce your environmental footprint one use at a time. From our best-selling sanitary pads to our versatile kitchenware, make the switch to sustainable quality.
• •Your Eco-Warrior Starter Kit Awaits! New to the world of sustainable living? We’ve got you! REGN makes it easy and inspiring to adopt greener habits. Our products are designed to seamlessly fit into your life, proving that eco-friendly can be effective, stylish, and joyful. Let's protect our planet, together.
• •Feel Good, Live Clean, Love REGN. Experience the REGN difference: vegan, cruelty-free, and plastic-free essentials that you can trust. We’re passionate about creating products that are not only effective but also ethically made and kind to the environment. Join our community and let's make every day an act of love for our planet.