Brand Tone

Community-focused and Supportive, Passionate and Knowledgeable, Approachable and Friendly, Pleased and Proud

Brand Values

• •Local Focus/Support Local
• •Quality and Craftsmanship
• •Community Engagement
• •Customer Experience
• •Discovery and Curation

Best Practices

• •Always Emphasize "South Australian": Reinforce the local focus in product descriptions, social media posts, and all communications. This is your core differentiator.
• •Use Warm, Inviting Language: Words like "discover," "your new favourite," "come say G'day," "pop in" create an approachable feel.
• •Tell the Story Behind the Products (and People): Highlight the family-owned nature, small-batch production, or unique aspects of the producers you stock. Connect customers to the "makers."
• •Showcase Community Involvement: Share news about local events, your participation, and how you're supporting the community. This builds trust and a positive perception.
• •Be Genuinely Enthusiastic: Let your passion for South Australian beverages shine through. Use descriptive and engaging language when talking about products, like in the staff pick example.

Social Perception

A Welcomed Local Business, Supporter of South Australian Economy, A Destination for Local Finds, Engaged and Community-Minded

Copy Examples

• •Headline: "Taste South Australia. Support Your Local. Discover your new favourite drop at Regions Cellars – strictly SA, fiercely independent." Body: From the Barossa's bold reds to Adelaide Hills' crisp whites and unique local spirits, we've curated the best our state has to offer. Come say G'day! #SupportSALocal #RegionsCellars"
• •Headline: "Meet the Makers (Without Leaving Dulwich!). Our shelves are packed with passion from South Australia's finest family-owned wineries, craft brewers, and artisan distillers. Body: Every bottle tells a story. Let us help you find yours. Pop in for a recommendation! #SAGreat #DrinkLocal"
• •Headline: "More Than Just a Bottle Shop. We're your neighbours, dedicated to bringing the heart of South Australian wine country to you. Body: Join us for our next Cellar Door Session and experience the taste of home. Check our Facebook for event details! #CommunitySpirit #SAWine"
• •Headline: "Staff Pick Alert! Our Tristan's raving about the Silent Noise Primitivo Under Flor – a unique drop with 'delicious flavours of dark berry fruitiness and gentle nuttiness.' Body: Intrigued? We thought so. Limited stock available – grab yours and tell us what you think! #RegionsRecommends #SouthAustralianWine"
• •Headline: "Proudly Pouring South Aussie. We saw a need for a place where our local legends could shine, and Regions Cellars was born. Body: Thank you for welcoming us, Dulwich! We're honoured to be your go-to for the best of SA. #LocalAndProud #DrinkSAProud"