Brand Tone

Educational & Informative, Transparent & Honest, Passionate & Nerdy/Geeky, Direct & No-BS, Approachable & Community-Oriented

Brand Values

• •Science-First
• •Efficacy & Results-Driven
• •Transparency
• •Quality & No Compromises
• •Integrity
• •Education & Empowerment
• •Accessibility (in terms of understanding and eventually product reach)
• •Continuous Improvement

Best Practices

• •Prioritize Education Over Persuasion: Focus on clearly explaining the science, ingredients, and benefits in an accessible way. Let the evidence and transparency speak for themselves rather than relying on overly persuasive or emotional language.
• •Embrace Transparency: Always be upfront about what's in the products (and what's not, and why). Clearly state key ingredient percentages and the research supporting their use. Avoid vague claims.
• •Speak the "Skincare Geek" Language (Authentically): Use accurate scientific terms where appropriate but always explain them clearly for a broader audience. Show genuine passion and enthusiasm for the science of skincare.
• •Maintain a "No-BS" Stance: Be direct, honest, and avoid marketing fluff or exaggerated promises. If a product isn't a miracle cure (and none are), don't imply that it is. Focus on realistic outcomes.
• •Foster Community and Continuous Improvement: Frame the brand as being on a journey with its customers. Acknowledge that science evolves, and the brand is committed to learning and improving its formulations. Encourage feedback and interaction.

Social Perception

Credible & Knowledgeable, Innovative, Effective (for many), Niche/For the Informed Consumer, Mixed on Value/Experience, Transparent & Trustworthy (to many)

Copy Examples

• •Headline: Stop Guessing. Start Seeing Results. Body: Tired of skincare that promises the moon but doesn't deliver? At Regimen Lab, we don't do hype. We do science. Our formulas are born from rigorous, peer-reviewed research and crafted in our own lab for uncompromising quality. Experience skincare that works as hard as you do. Call to Action: Discover Your Regimen.
• •Headline: Science-First. Skin-Focused. No Superiority Complex. Body: We're a team of skincare geeks, just like you. We dive deep into research, obsess over formulations, and test with real people to create products that are effective and transparent. No confusing jargon, no miracle claims—just honest skincare backed by solid science. Call to Action: Explore Our Lab-Proven Solutions.
• •Headline: Your Skin Concerns, Addressed by Science. Body: Hyperpigmentation? Dehydration? Compromised barrier? We get it. Instead of chasing fleeting trends, we focus on creating targeted solutions for your specific skin needs. Each ingredient is chosen for its proven efficacy, with transparent percentages so you know exactly what you're getting. Call to Action: Shop by Concern.
• •Headline: Not Just Another Pretty Bottle. (Though We Like Those Too). Body: What's inside matters most. We formulate and manufacture every product in our Toronto lab, ensuring each batch meets our obsessive standards for quality and performance. Because effective skincare isn't made by marketing—it's made by science. Call to Action: See What's Inside.
• •Headline: Join the R&D Team. (Yes, Really). Body: At Regimen Lab, skincare is a collaboration. We believe in continuous improvement and value the insights of our community. That's why we invite skincare enthusiasts to help us test and refine our next generation of products. Call to Action: Become a Regimen Lab Tester.