Brand Tone

Passionate, Epic, and Quality-Focused

Brand Values

• •Immersion & Thematic Experience: Reggie Games strives to create deeply thematic worlds that players can lose themselves in, supported by strong narratives and detailed artwork.
• •Quality & Craftsmanship: There's a clear dedication to producing games with high-quality components, particularly the miniatures, which are a significant selling point.
• •Engaging Gameplay: The focus on 'card-driven mechanics,' 'tactical positioning,' and 'cooperative play' indicates a value for creating challenging and rewarding gameplay experiences.
• •Community Focus: Originating from a successful Kickstarter, they show an understanding of the importance of their community, offering direct support and continuous access to products through their boutique.
• •Passion for Gaming: Founded by gamers, their work is driven by a genuine love for the medium and a desire to bring inspiring ideas to life.

Best Practices

• •Embrace 'Epic' Language (Authentically): Use strong, evocative words that convey scale, grandeur, and excitement (e.g., 'colossal,' 'legendary,' 'unforgettable,' 'breathtaking,' 'monumental'). However, ensure it’s backed by the product's features (like large miniatures or expansive campaigns) to maintain authenticity.
• •Highlight Craftsmanship and Quality: Consistently mention the dedication to high-quality components, detailed miniatures, and stunning artwork. Use phrases like 'meticulously crafted,' 'premium materials,' 'unparalleled detail.' This reinforces the value proposition.
• •Speak from a Gamer's Passion: Infuse copy with genuine enthusiasm for the gaming experience. Share the excitement of discovery, challenge, and cooperative victory. Use language that resonates with dedicated hobbyists.
• •Focus on the 'Experience': Emphasize the immersive and memorable experiences the games provide. Talk about the stories players will create, the challenges they'll overcome together, and the lasting impact of the game.
• •Maintain a Tone of Confident Expertise, Not Arrogance: While showcasing the quality and epic nature of the games, ensure the tone remains inviting and respectful of the community. The confidence should stem from the quality of the product, not from a place of superiority. Continue to engage with and acknowledge the community that supports the brand.

Social Perception

Positive for Quality and Ambition: Reggie Games is generally perceived very positively by its target audience of dedicated board gamers. They are seen as a publisher that delivers on promises of high-quality, visually impressive, and mechanically rich games. Primal: The Awakening is often lauded for its 'gorgeous' production and 'epic' gameplay. Creator of Premium Experiences: The brand is associated with delivering a premium, 'gargantuan' (in a positive sense for many hobbyists) gaming experience, from the component quality to the depth of gameplay. Anticipation for Future Content: There's a strong sense of anticipation for new content and expansions, indicating trust in the brand's ability to deliver engaging products. Niche but Respected: While catering to a specific segment of the board game market (those who enjoy large, thematic, cooperative campaign games), within that niche, Reggie Games has earned considerable respect. Minor Criticisms (Constructive): Some reviews mention the game's significant cost and physical size, which, while appreciated by many for its grandeur, can be a barrier for others. The complexity and 'fiddliness' are also occasionally noted, though often framed as part of its deep, tactical nature.

Copy Examples

• •Headline: Forge Your Legend. Face the Unimaginable. Body: Within the untamed world of Thyrea, colossal beasts reign. Reggie Games invites you to answer the call of the wild in Primal: The Awakening. Experience a new pinnacle of cooperative adventure, where every choice carves your path and every victory is an epic tale waiting to be told. Stunning miniatures, deep strategy, unforgettable moments. This is more than a game; it's an heirloom.
• •Social Media Post (Image: Close-up of a detailed monster miniature): Text: Behold the terror, crafted with passion. At Reggie Games, we pour our obsession with quality into every detail, bringing the epic encounters of Primal: The Awakening to life on your tabletop. What monster will your hunting party face next? #ReggieGames #PrimalTheAwakening #BoardGames #MiniatureGaming #EpicAdventure
• •Boutique Announcement Snippet: Text: Your journey into Thyrea continues. The Primal Boutique by Reggie Games offers exclusive access to the core game, expansions, and meticulously crafted accessories. We're dedicated to providing a premium, direct-to-gamer experience, ensuring the legend of Primal: The Awakening grows with its dedicated community.
• •Product Description Excerpt (for an expansion): Text: The world of Primal: The Awakening expands! Delve into [Expansion Name], where new, awe-inspiring titans and treacherous terrains await. Reggie Games continues its commitment to delivering rich narrative, innovative card-driven combat, and breathtaking miniatures that elevate your campaign to legendary status. Are you ready for the next epic chapter?
• •Email Subject Line (targeting existing customers): Subject: An Epic New Challenge Awaits, [Customer Name]! Fresh from the Forges of Reggie Games... Preview Text: Prepare for legendary battles. Discover the latest breathtaking additions to Primal: The Awakening, crafted with the quality you expect.