Brand Tone

Friendly, empathetic, and joyful, deeply personal and community-centric. Language is positive, supportive, and playful, speaking directly to devoted dog owners with genuine care and understanding for specific challenges like those faced by dachshund owners.

Brand Values

• •Community
• •Joy and Positivity
• •Health and Wellness
• •Quality and Affordability
• •Authenticity

Best Practices

• •Always write from the perspective of a devoted, loving dog owner, using "we" and "our" to create a sense of shared community.
• •Weave in practical benefits regarding safety, health, and quality, balancing the joyful tone with functional information.
• •Incorporate language used by dachshund owners (e.g., "sausage," "doxie," "little legs") and actively feature user-generated content.
• •Acknowledge and address the worries of dachshund owners, particularly concerning IVDD, by offering supportive and educational content.
• •Ensure the joyful, vibrant, and warm tone of the copy is consistently matched by all visual elements in marketing materials.

Social Perception

Perceived as a specialized, trustworthy, and caring brand for dachshund owners, acting as a member and supporter of their community. It is seen as both a source of delight (fun, vibrant products) and a reliable, empathetic support system (understanding of health issues like IVDD), fostering strong customer loyalty by being seen as insiders who "get it."

Copy Examples

• •Little Legs, Big Adventures. Keep their spines safe and their spirits high! Our easy-climb ramps mean no jump is too high and no sofa is off-limits. Because every day should be full of ups, not ouchs. #DachshundLife #IVDDawareness #ReggieAndFriends
• •Your Sausage, Styled. From cheeky bee prints to Aussie koalas, let your pup's personality shine! ✨ Our adjustable harnesses are designed for the perfect dachshund fit—safe, stylish, and ready for any adventure. Tap to shop the collection and find their new favorite look!
• •More Than a Harness. It's Happiness. Fun, vibrant, and vet-conscious gear for the dachshunds we adore. Shop The Joy
• •Email Subject: A little gift for your best friend… 🐾 Preview: Spoil them with something special. Plus, see our top tips for a happy, healthy sausage!
• •Product Title: The "Keep Calm and Chew On" Puzzle Toy. Body: Anxious pup? Bored pup? This is for them. Designed to enrich their minds and soothe their worries, our puzzle toy turns snack time into a fun, calming game. It's the perfect way to keep them engaged, especially during quiet time or crate rest. A happy mind makes a happy pup!