Brand Tone

Caring & Empathetic, Trustworthy & Knowledgeable, Modern & Approachable, Positive & Encouraging, Community-Focused

Brand Values

• •Holistic Wellness: Believes in a comprehensive approach to pet health, mirroring human self-care practices.
• •Routine & Consistency: Promotes the idea that a regular supplement regimen is key to long-term health.
• •Quality & Efficacy: Committed to using high-quality, scientifically studied ingredients to produce effective supplements.
• •Transparency: Open about their ingredients and manufacturing processes (made in USA, NASC preferred facility).
• •Customer & Pet Centricity: Prioritizes the needs and experiences of dogs and their owners, aiming to alleviate pet parent anxieties.

Best Practices

• •Prioritize "Pet Parent" Language: Address the owner directly, acknowledging their love, concerns, and desire to provide the best care for their dog. Use terms like "your furry friend," "your companion," and "pet parent."
• •Emphasize Trust and Expertise (Gently): Mention vet approval, science-backed ingredients, and quality manufacturing, but do so in an accessible, reassuring way rather than overly clinical or jargon-filled language.
• •Focus on Benefits and Solutions: Clearly articulate how Reggie products solve common dog health issues (anxiety, joint pain, dull coat) and contribute to a happier, healthier life for the dog and a more worry-free experience for the owner.
• •Maintain a Positive and Supportive Voice: Copy should be encouraging and optimistic, highlighting the joy of pet ownership and the positive outcomes of using Reggie supplements. Avoid fear-mongering, instead focusing on proactive wellness.
• •Incorporate the "Regimen" Concept: Consistently reinforce the idea of a daily routine and the ease of incorporating Reggie into a dog's life. Use words like "daily," "routine," "system," and "everyday wellness" to underscore this core brand principle.

Social Perception

Generally perceived as a trustworthy brand that genuinely cares about dog health and provides effective products. Customers often report visible improvements in their pets. The regimen system and subscription model are seen as helpful for busy pet owners. The vet approval and use of quality ingredients contribute to a perception of a premium, reliable product. Reggie is seen as a brand that connects with its customers and fosters a community of caring dog owners.

Copy Examples

• •Headline: Your Dog's Daily Dose of Happy & Healthy. That's the Reggie Routine. Body: Just like you thrive on routine, so does your furry best friend. Reggie’s vet-approved supplements make it easy to build a simple, effective wellness regimen. From morning pep to evening calm, we’re with you every paw-step of the way.
• •Headline: Less Worry, More Wags. Meet Reggie. Body: As pet parents, we know you want the best for your dog. That’s why we created Reggie – a regimen of targeted, science-backed supplements to support their whole health. Finally, a wellness routine you can trust, and they’ll love.
• •Headline: From Our Paws to Yours: A Commitment to Quality. Body: At Reggie, we believe self-care extends to our beloved pets. Our supplements are crafted in the USA with globally sourced, vet-approved ingredients you can trust. Because a healthy dog means a happy you.
• •Headline: Join the Reggie Pack: Wellness Tailored to Your Pup. Body: Every dog is unique, but every dog deserves a life full of vitality. Discover the Reggie difference with our easy-to-follow, color-coded system designed to fit seamlessly into your day and your dog’s specific needs.
• •Headline: The Science of a Happy Pup. The Simplicity of Reggie. Body: Give your dog the gift of proactive health with Reggie. Our expertly formulated chews deliver essential nutrients for everything from joint support to a glossy coat, all in a tasty treat they’ll look forward to. Build their best life, one chew at a time.