Brand Tone

Elegant and Charming, Passionate and Knowledgeable, Appreciative and Personal, Nostalgic and Escapist

Brand Values

• •Love of History and Literature
• •Quality and Curation
• •Elegance and Beauty
• •Customer Appreciation
• •Community

Best Practices

• •Immerse in the Era: Regularly read literature from or about the Regency period and Jane Austen. Understand the nuances of the language, common phrases, and the general atmosphere to authentically infuse it into the copy.
• •Develop a "Janeite" Persona: Write as if you are a fellow enthusiast speaking to like-minded individuals. Use language that resonates with fans of Jane Austen, referencing characters, settings, or well-known quotes where appropriate and natural.
• •Emphasize Elegance and Charm: Choose words that evoke sophistication, grace, beauty, and delight. Avoid overly modern slang or overly casual language that would conflict with the established Regency feel.
• •Maintain a Personal and Appreciative Voice: Remember the "family-run" aspect and the value of customer appreciation. Let this warmth and gratitude come through in the communication, making customers feel like valued members of a special community.
• •Create a Style Guide: Document key brand voice characteristics, preferred vocabulary (and words to avoid), and examples of on-brand copy. This will ensure consistency across all writers and platforms. Refer to the "About Us" page as a core source of inspiration for this guide.

Social Perception

Niche Specialist, High-Quality and Curated, Authentic and Passionate, Delightful and Engaging

Copy Examples

• •Step back in time with our exquisite new collection of Regency-inspired teas. Each blend is lovingly crafted to transport you to an era of unparalleled elegance and charm. Perfect for quiet moments of reflection or for sharing with a fellow connoisseur. Discover your new favorite steep.
• •My Dearest Friend, allow us to present the latest Jane Austen Box – a carefully curated selection of treasures inspired by the wit and romance of our beloved author. Unveil delights that evoke the charm of a bygone era, sourced with the utmost care for our discerning Janeites. A perfect indulgence awaits.
• •Adorn your abode with a touch of Regency grace. This [Product Name], with its timeless design and delicate craftsmanship, whispers tales of an elegant past. We are quite sure it would find favour in the finest of Pemberley’s rooms. #RegencyMarketplace #JaneAusten #HomeDecor #ElegantLiving
• •Dearest Patrons, we are overjoyed to announce the arrival of a most charming [Product Category] to our humble marketplace. Inspired by the enduring spirit of the Regency era, each piece is chosen with a passion for history and a dedication to beauty. We sincerely hope you find much to delight you.
• •Escape the everyday and immerse yourself in the elegance of the Regency period. For a limited time, enjoy [Discount/Offer] on select items that capture the charm and wit of Jane Austen's world. As a family-run company, we thank you for allowing us to share our passion.