Brand Tone

Passionate & Authentic, Performance-Oriented & Technical, Community-Focused & Collaborative, Professional & Established, Approachable & Service-Oriented

Brand Values

• •Performance
• •Quality
• •Community
• •Heritage & Experience
• •Innovation & Customization
• •Customer Service

Best Practices

• •Speak from Experience: Always root the copy in the authentic experience of being an athlete, particularly a rower or paddler. Use language that resonates with the dedication, discipline, and thrill of the sport.
• •Emphasize Performance & Quality: Consistently highlight the technical aspects, innovative materials, and superior construction of the gear. Connect these features to tangible benefits for the athlete (e.g., comfort, speed, durability).
• •Foster Community Connection: Regularly acknowledge and celebrate the rowing, dragon boat, and broader water sports communities. Showcase partnerships and team stories. Use inclusive language ("we," "us," "your team").
• •Maintain a Professional Yet Passionate Voice: Balance the credibility of an established, expert brand with the genuine enthusiasm of its founders. Avoid overly casual slang but don't be afraid to let the love for the sport shine through.
• •Be Service-Oriented and Approachable: Ensure calls to action are clear, and that messaging around customer support and custom orders is helpful and inviting, reinforcing their commitment to after-sales care.

Social Perception

Established & Reputable Partner, Deeply Rooted in the Rowing Community, Quality Gear Provider, Go-To for Custom Team Wear, Supportive of Athletes & Sport Development

Copy Examples

• •Headline: Forged on the Water. Engineered for Your Victory. Body: Born from a legacy of competitive rowing, RegattaSport crafts performance gear that understands your every stroke. Experience the difference passion makes. #RegattaSport #RowingLife #PerformanceDriven
• •Headline: Your Team. Your Colors. Our Expertise. Body: From design to delivery, RegattaSport’s iTeam platform makes outfitting your crew seamless. Get the custom, high-performance gear that builds champions. #CustomTeamWear #DragonBoatReady #RowingGear #Since1988
• •Headline: More Than Apparel. It's a Commitment. Body: For over 35 years, we've been committed to the heart of water sports. Quality gear, dedicated service, and a shared passion for the finish line. That's the RegattaSport promise. #CommunityStrong #WatersportPassion
• •Headline: The Water Calls. We’ll Make Sure You’re Ready. Body: Innovative fabrics, athlete-focused design, and the durability to power through every season. Discover the RegattaSport collection and find your new best. #EngineeredForAdrenaline #TrainHardRowHarder
• •Headline: Trusted by Champions. Worn by You. Body: As the official merchandise partner for World Rowing and numerous national teams, we bring elite-level quality to every athlete. Feel the difference of gear built on experience. #OfficialMerchandise #RegattaReady