Brand Tone

The brand's tone is enthusiastic, community-oriented, and professional.

Brand Values

• •Community & Shared Experience
• •Access & Opportunity
• •Exclusivity & Prestige
• •Trust & Transparency

Best Practices

• •Always Prioritize Community: Use inclusive language like "we," "us," and "the community." Actively respond to comments and questions during live breaks and on social media posts to reinforce the sense of a shared space.
• •Balance Hype with Authenticity: While excitement is key, avoid over-promising. The nature of card breaks is based on chance. Use enthusiastic language but keep it grounded to maintain long-term trust. Acknowledge that not every pack has a major hit.
• •Be Visually Driven: Let the cards do the talking. Invest in high-quality photography and video. When writing copy, directly reference the visual elements, such as the rarity, grade, or unique features of a card shown.
• •Educate and Inform: Clearly explain how different breaks work (e.g., "Pick Your Team," "Random Team"). Provide details on the products being opened, highlighting key rookies or chase cards to look for. This builds confidence, especially for newcomers.
• •Maintain Professionalism in All Channels: Ensure that the website, emails, and social media posts are free of errors and have a consistent visual identity. The professional tone should carry through from the announcement of a break to the shipping of the cards.

Social Perception

Regal Trading Cards is perceived as a premier and specialized destination for Australian trading card collectors.

Copy Examples

• •🔥 THE WAIT IS OVER! 🔥 The brand new 2024-25 Panini Prizm NBA Hobby Boxes have just landed at Regal! Chasing a downtown? Or a slick rookie auto? Spots for our first LIVE release break are now open on the website. Don't miss your chance to hit big with the Regal community! Link in bio to secure your spot.
• •Get ready to break with us! We're going LIVE this Friday at 7 PM AEST with a full case of the latest UFC Select. Who will take home the next gold Octagonside auto? Join the stream, chat with fellow collectors, and see the hits as they happen. Tag a friend who needs to be there!
• •Experience the Thrill of the Hit, Without the Cost of the Box. Our group breaks give you access to the hobby's most sought-after cards. Pick your team and join the action.
• •Subject: That's a MONSTER Hit! 🤯 // Last week, Mark H. joined our NBA Flawless break and walked away with this incredible Logoman auto of his favorite player! That's what it's all about. Ready for your chance? Our weekly break schedule is live. See you on the stream!
• •Still hunting that elusive Charizard? We've just restocked on Pokémon 151 boxes. Available for personal rips or join our weekend group break for a shot at the best pulls. Australia-wide shipping. #PokemonTCG #TheHobby #CardBreaks