Brand Tone

Friendly Expertise

Brand Values

• •Quality & Freshness
• •Heritage & Tradition
• •Community
• •Trust & Reliability
• •Customer Satisfaction

Best Practices

• •Always Blend Expertise with Warmth: Never let the expert voice become intimidating. Pair knowledgeable statements (e.g., "Sourced from the East Coast") with welcoming language (e.g., "for your family to enjoy").
• •Tell the Family Story Repeatedly: Consistently weave the "Family Owned since 1969" narrative into all forms of communication—from social media bios to product stories. It’s your most unique and powerful brand asset.
• •Ask Engaging, Community-Building Questions: On social media, move beyond simple statements. Ask for opinions, recipes, and memories ("What does a seafood feast remind you of?") to reinforce your community value.
• •Use "We" and "Our" to Foster Connection: Write as if the family behind the brand is speaking directly to the customer's family. This creates a personal connection that builds loyalty far more effectively than corporate language.
• •Focus on the End Experience: Don't just sell fish; sell the delicious meal, the family gathering, the healthy choice, and the special occasion. Use descriptive and evocative language that helps the customer imagine the final dish.

Social Perception

Regal Seafoods is widely perceived as a premium, reliable, and high-quality provider of fresh seafood and gourmet foods. Customers view the brand as a trustworthy source for superior freshness and quality. The family-owned narrative contributes to a perception of a company that cares about its products and customers, seen as both a local gem and a top-tier industry leader.

Copy Examples

• •That 'just-caught' feeling. ✨ Our King Prawns are in, and they're as fresh as it gets! Perfect for a weekend BBQ with the family or a simple, elegant dinner. What's your favourite way to enjoy them? Let us know below! #RegalSeafoods #FreshPrawns #FromOurFamilyToYours
• •Your weekly seafood inspiration, direct from the Captain. For over 50 years, our family has sourced the best for yours. Discover this week's fresh catches and make tonight's meal unforgettable. Taste the Regal difference.
• •A Taste of Tradition: The Story Behind Our Famous Tasmanian Salmon
• •Hand-selected for their quality and flavour, our Rock Oysters are a true taste of the ocean. Sourced directly from trusted local growers, they are delivered fresh, so you experience them exactly as nature intended. Perfect for a special occasion or a simple, luxurious treat.
• •We're not just fishmongers; we're a family with a passion for the sea that spans three generations. Since 1969, we've built our name on a simple promise: to provide Queensland with the freshest, highest-quality seafood possible. It's a tradition we're proud of and a difference you can taste in every bite.