Brand Tone

Humorous & Playful, Affectionate & Heartfelt, Unique & Creative, Approachable & Friendly

Brand Values

• •Celebrating Pets as Family
• •Joy & Happiness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Philanthropy (Supporting Homeless Pets)
• •Sustainability

Best Practices

• •Embrace Pet Puns and Playful Language: Use words like "Pawtrait," "furry majesty," "noble companion," and other fun, pet-centric phrases.
• •Highlight the Emotional Connection: Speak to the love, joy, and laughter pets bring, positioning the portraits as a celebration of that bond.
• •Maintain a Light-Hearted and Humorous Voice: Even when discussing quality or the ordering process, keep the tone cheerful and engaging.
• •Showcase Customer Happiness: Use testimonials and user-generated content to reinforce the delight the portraits bring, letting happy customers set the tone.
• •Subtly Weave in Values: When appropriate, mention the joy of pet companionship, the uniqueness of the artwork, and the brand's philanthropic efforts, ensuring these are communicated with the same positive and engaging tone.

Social Perception

Highly Positive, Giftable & Shareable, Unique & Memorable, Associated with Fun and Love for Animals

Copy Examples

• •Is your furry overlord deserving of a portrait that truly captures their majestic floofiness? Ascend your pet to legendary status with a Regal Pawtrait!
• •Warning: May cause uncontrollable giggles and an overwhelming urge to bow. Transform your beloved pet into a hilarious, regal masterpiece today!
• •More than just a portrait, it's a Pawtrait! Celebrate the unique personality of your four-legged family member with a custom artwork that’s as special as they are.
• •Tired of boring walls? Unleash the royal within your pet! Our artists are ready to create a stunning, laugh-out-loud Pawtrait that will be the talk of the kingdom (your home).
• •Give the gift that keeps on smiling! A Regal Pawtrait is the purrfect way to honor a beloved pet and bring a touch of noble hilarity to any home. Plus, you're helping us support pets in need!