Brand Tone

Reassuring, practical, supportive, friendly, and relatable, using simple, direct, and informative language.

Brand Values

• •Safety
• •Affordability
• •Quality & Durability
• •Family-Centric
• •Practical Innovation

Best Practices

• •Lead with Safety: Always make safety the primary message. Mention certifications (JPMA, ASTM) and specific safety features to build immediate trust and reinforce this core value.
• •Emphasize 'By Parents, For Parents': Use language that reflects the brand's family-owned identity. Phrases like 'we use them in our own homes' or 'we understand the journey' create a relatable and authentic connection.
• •Keep it Simple and Direct: Avoid overly complex language. The copy should be easy for busy parents to scan and understand. Focus on the practical benefits and ease of use of the products.
• •Highlight Practicality and Convenience: Focus on how the products solve real-world parenting challenges. Use phrases like 'sets up in seconds,' 'folds down compactly,' and 'easy to clean' to appeal to the need for convenient solutions.
• •Incorporate User-Generated Content and Scenarios: Share real-life photos and stories from customers. Frame the copy around everyday parenting moments as cooking dinner, visiting grandparents, or a day at the park to show how the products fit seamlessly into family life.

Social Perception

Reliable, budget-friendly, and functional, trusted for essential child safety items due to its dependability and value for money.

Copy Examples

• •Your little one's first steps are a big deal. Our Easy Step® Safety Gate makes sure they explore safely. Simple to install, secure to the core, and gentle on your wallet. Because peace of mind should always be this easy. #RegaloBaby #SafetyFirst
• •Backyard BBQs just got a whole lot safer (and cuter!). Our My Play® Portable Play Yard sets up in seconds, giving your little adventurer a secure space to play wherever you go. More playtime, less worry. #RegaloForRealLife
• •The Regalo Baby Hip Seat + Support is designed for life on the move. Engineered to reduce strain on your back and arms, this JPMA-certified carrier offers a comfortable and secure way to hold your child. It's our award-winning solution for keeping them close during daily errands and big adventures.
• •Trusted by parents for over 30 years. From crawling to first steps, we're here to help you create a safe and secure environment for your little explorer. Safety, Quality, and Affordability that's the Regalo promise.
• •Subject: Sleep Soundly with Our Secure Bed Rails. Transitioning to a big-kid bed? We've got you covered. Our easy-to-install bed rails provide the security your child needs for a safe and restful night's sleep. Shop now for a safer tomorrow.