Brand Tone

friendly, informative, and approachable

Brand Values

• •Efficacy and Ingredient Focus: Refresh Skincare UK emphasizes selecting products based on their effective ingredients rather than just branding and marketing.
• •Affordability: They aim to provide K-Beauty products with proven ingredients at affordable prices.
• •Accessibility and Simplification: The brand strives to make skincare easy to understand and accessible to everyone, including beginners and men.
• •Authenticity: They guarantee that all their products are 100% genuine and sourced from trusted partners in Korea.
• •Customer Service: Positive customer reviews often highlight good customer service, speedy delivery, and a willingness to help.
• •Cruelty-Free (for Korean brands): They highlight that South Korea banned animal testing for ingredients and cosmetics in 2018. While many products are cruelty-free, they also clarify that some products may contain animal-derived ingredients like honey or snail mucin, and label vegan products accordingly.

Best Practices

• •Maintain a Friendly and Conversational Voice: Use 'we' and 'you' to create a direct connection with the audience. Keep language clear, concise, and easy to understand, avoiding overly technical jargon where possible, or explaining it simply.
• •Emphasize Education and Empowerment: Share knowledge, tips, and guides. Frame product descriptions around benefits and how ingredients work, empowering customers to make informed choices.
• •Be Inclusive and Relatable: Acknowledge different starting points in skincare journeys (beginners, men, specific concerns). Share the founders' personal story to build relatability.
• •Highlight Value and Authenticity: Consistently mention the commitment to affordable prices for genuine, effective K-Beauty products.
• •Stay Positive and Encouraging: Focus on the positive aspects of skincare and self-care. Encourage experimentation and finding what works best for individual skin types.

Social Perception

Customers generally perceive Refresh Skincare UK positively. They are seen as a legitimate and safe source for K-Beauty products in the UK. Reviewers often praise their product range, competitive pricing, fast shipping, and good customer service. The brand's effort to provide information and guidance on skincare is also appreciated. They are often described as a 'go-to website for Korean skincare'.

Copy Examples

• •Unlock your skin's natural radiance! ✨ Discover our handpicked selection of authentic Korean skincare, chosen for ingredients that deliver real results. Affordable K-Beauty, straight from the UK. #RefreshYourSkin
• •New to K-Beauty? No worries! We're Jon & Priscilla, and we're here to make your skincare journey simple and effective. Explore our guides and find your perfect routine today! #KBeautyUK #SkincareSimplified
• •Gentlemen, it's time to refresh your routine! 💪 Healthy skin is for everyone. Discover effective, no-fuss Korean skincare that will leave you looking and feeling your best. #MensSkincare #RefreshSkincareUK
• •Why choose us? 🤔 Authentic K-Beauty, affordable prices, fast UK delivery, and a passion for ingredients that work. Experience the Refresh Skincare difference! #RealResults #KoreanSkincare
• •Curious about that cult-favourite Korean serum? Chances are, we've got it! 😉 Explore top K-Beauty brands and discover why everyone's talking about ingredients like snail mucin and centella. #KBeautyHaul #RefreshFavourites