Tono de Marca

Informative, Trustworthy, and Caring

Valores de Marca

• •Commitment to Natural Ingredients
• •Ethical Practices (Cruelty-Free)
• •Quality and Efficacy
• •Customer-Centricity
• •Health and Regeneration

Mejores Prácticas

• •Lead with the Benefit: Always start with what the product does for the customer (e.g., renews your skin, combats acne).
• •Emphasize Natural and Ethical Angles: Consistently mention natural ingredients, cruelty-free, and Leaping Bunny certified to reinforce brand values.
• •Use a Trustworthy and Informative Tone: Explain how ingredients work in simple, clear language. Avoid overly casual slang to maintain a sense of clinical authority.
• •Maintain a Caring Voice: Incorporate phrases that show customer support and understanding, such as here to help, we're here for you, and give your skin the care it deserves.
• •Be Consistent Across All Channels: Whether on the website, in an email, or on any future social media, the tone, and key messages (natural, ethical, effective) should be uniform to build a strong, recognizable brand identity.

Percepción Social

Perceived as a trustworthy source for quality, nature-based skincare solutions, with a strong positive differentiator due to its cruelty-free commitment.

Ejemplos de Copy

• •Meet the power of Mimosa Tenuiflora. Our new Anti-Acne Cream doesn't just fight blemishes—it heals and regenerates your skin. Restore your skin's natural balance and reveal a clearer, smoother you. Nature-powered, cruelty-free, and ready to transform your routine.
• •Good for nature, good for your skin. We're proud to be Leaping Bunny certified, ensuring no animal testing in any part of our process. Because we believe true beauty is kind. #CrueltyFreeBeauty #RefreshMarket
• •Refresh your summer skin! From sun-kissed to sun-repaired, our natural aloe vera gel soothes, hydrates, and restores. Shop our summer essentials and give your skin the care it deserves.
• •Don't just wash your hair, renew it. Our Regenerative Shampoo, enriched with natural extracts, helps reduce premature hair loss and eliminates scalp conditions like dandruff. Experience stronger, healthier hair from the root up.
• •Your Exclusive Offer Inside: Unlock Healthier Skin Today - Ready for a refresh? At Refresh Market, we believe in the power of nature to restore your skin's vitality. For a limited time, enjoy 15% off our entire collection of certified, cruelty-free skincare. Your journey to radiant skin starts here.