Brand Tone

Trustworthy, Reliable, Value-Driven, Economical, Eco-Conscious, Sustainable, Professional, Knowledgeable, Customer-Focused, Approachable, Innovative

Brand Values

• •Sustainability: Reducing electronic waste and promoting an eco-friendly approach to technology consumption.
• •Quality Assurance: Providing high-quality, fully functional devices through rigorous testing and refurbishment processes.
• •Affordability & Value: Making technology accessible at lower price points without compromising significantly on performance or reliability.
• •Customer Satisfaction & Trust: Building confidence through warranties, transparent practices, buyer protection, and responsive customer service.
• •Integrity & Security: Emphasizing secure data erasure processes to protect customer privacy.

Best Practices

• •Showcase Social Proof: Utilize customer testimonials and positive reviews in marketing materials and on the website to reinforce credibility and the positive experiences of other buyers.
• •Emphasize 'Guaranteed Quality,' extensive testing processes, warranties, and clear explanations of 'refurbished.'
• •Highlight cost savings to position refurbished tech as a smart financial choice.
• •Promote the reduction of e-waste and promotion of a circular economy.
• •Maintain helpful and clear language in customer service and on the website.

Social Perception

Positive customer feedback highlighting good customer service, product quality relative to price, and reliability. Perceived as an eco-friendly choice due to sustainability efforts. Growing market relevance due to cost-conscious and environmentally aware consumers.

Copy Examples

• •Good for your wallet, great for the Earth.
• •We’re so confident, we put our name on it.
• •Refreshed Tech offers tailored buyback and refurbishment solutions for educational institutions, helping reduce e-waste significantly.
• •Big Savings on Quality Refurbished Tech
• •Refreshed Tech is a Top Rated Seller on eBay specializing in quality Chromebooks, iPads, MacBooks and more.