Brand Tone

Empowering, inclusive, innovative, and direct.

Brand Values

• •Inclusivity & Representation
• •Innovation & Technology
• •Empowerment
• •Quality & Craftsmanship
• •Customer-Centricity

Best Practices

• •Speak Directly to the "Why": Always connect back to the core mission of inclusivity and solving the problem of ill-fitting eyewear. Remind the audience of the brand's purpose.
• •Use Empowering Language: Employ words and phrases that uplift and validate the experiences of those who have been overlooked by traditional eyewear standards.
• •Highlight Technological Innovation: Clearly communicate how technology (3D scanning, 3D printing, algorithms) enables a superior, customized fit.
• •Maintain a Confident and略帶挑戰性的 Voice: Reflect the brand's stance on challenging industry norms and advocating for change.
• •Show, Don't Just Tell, Inclusivity: Feature diverse individuals in visuals and testimonials, and ensure language is welcoming and representative of various communities.

Social Perception

Reframd is generally perceived positively as a revolutionary and much-needed brand in the eyewear industry. They are seen as champions of inclusivity, addressing a significant gap in the market for people with diverse facial features, particularly those of African descent.

Copy Examples

• •Eyewear that sees you. Finally. Discover frames designed for your unique features, not the other way around. #ReframdReality
• •Tired of 'one-size-fits-none'? We're REFRAMD. We use cutting-edge 3D technology to craft sunglasses and opticals that actually fit. Experience the difference. #InclusiveInnovation
• •Your face is unique. Your glasses should be too. Scan, customize, and wear eyewear that’s as individual as you are. Join the REFRAMD revolution. #PerfectFitForAll
• •Celebrating every face. At REFRAMD, we're not just making glasses; we're redesigning a more inclusive world, one perfect-fitting frame at a time. #DiversityInDesign
• •Don't just wear glasses. Wear confidence. REFRAMD offers a revolutionary fit for comfort and style that truly reflects you. See and be seen. #EyewearEmpowered