Tono de Marca

Empowering, Confident, Modern, Chic, Approachable, Inclusive, Results-Oriented, Benefit-Driven, Playful, Fun

Valores de Marca

• •Efficacy & Quality
• •Empowerment
• •Community & Collaboration
• •Ethical Practices (Vegan, cruelty-free, fragrance-free)
• •Simplicity & Multifunctionality
• •Innovation

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., empowering, chic, playful, knowledgeable), including approved vocabulary, "do's and don'ts," and example sentences. Share this with anyone creating content.
• •Focus on "You" and Empowerment: Address the customer directly and frame product benefits around how they will feel and what they can achieve (e.g., "You're going places," "Feel your most powerful self").
• •Highlight Core Values Consistently: Weave in mentions of being vegan, cruelty-free, using clean ingredients, and the product's ease of use/multifunctionality wherever relevant and natural.
• •Keep it Modern and Engaging: Use contemporary language, relevant emojis (especially on social media), and a conversational style that resonates with the target audience. Stay active and responsive on social platforms.
• •Show, Don't Just Tell (with a chic aesthetic): Pair benefit-driven copy with high-quality, aspirational visuals that reflect the modern and chic aesthetic of the brand. Let customer testimonials and user-generated content also voice the brand's impact.

Percepción Social

Positive for Current Core Product (Power Lip), Trendy & Desirable, Associated with Confidence, Slight Potential for Confusion (due to similar names with other beauty businesses)

Ejemplos de Copy

• •Unlock your boldest look. Our Power Lip isn't just makeup, it's a confidence boost in a wand. Sculpt, define, and own your power. ✨ #ReformeBeauty #PowerLip #FullerLipsInstantly #VeganBeauty
• •Late for that meeting but lips gotta be on point! 💁‍♀️ Power Lip to the rescue – fuller, sculpted lips in seconds. Get ready to wow! #ReformePower #LipSculpt #EasyBeauty #TikTokMadeMeBuyIt
• •RÉFORME BEAUTY: Effortless Impact. Powerful You. Discover the Power Lip.
• •Ready for Your Lip Transformation? Meet Power Lip by RÉFORME.
• •From subtle definition to a statement pout, Power Lip does it all. Clean ingredients, powerful results. Find your signature lip. #ReformeBeauty #LipGoals #CrueltyFreeMakeup #BeautyHacks