Brand Tone

Empathetic, Supportive, Inspirational, and Encouraging, aiming to empower customers to find calm and brilliance.

Brand Values

• •Empathy & Understanding
• •Problem-Solving & Innovation
• •Empowerment
• •Kindness
• •Inclusivity & Diversity

Best Practices

• •Always connect the copy back to the origin story and authenticity of the brand, reminding the audience that products were born from a real-life need to create an emotional connection.
• •Frame the copy around what the customer can achieve, using empowering and supportive language such as "empower", "thrive", "calm", "brilliant", and "focus". Avoid language that focuses on deficits.
• •Write from an empathetic "we" perspective, creating a sense of shared understanding and community, reinforcing that the brand comprehends the challenges faced by its audience.
• •Maintain a hopeful and positive outlook, emphasizing solutions and life improvement. The brand's narrative should be optimistic, mirroring the founder's journey and her son's thriving.
• •Be clear and direct in copywriting, reflecting the products' design for clarity and mental clutter reduction. Use straightforward language, clear headers, and bullet points to make information digestible.

Social Perception

Authentic, purpose-driven, and highly positive, seen as a helpful resource offering practical, high-quality products. Perceived as socially conscious and reputable due to its founder's story and certifications.

Copy Examples

• •Find Your Focus. Ace Your Year. Juggling classes, deadlines, and a social life can feel like a marathon. Our Academic Calendar wasn't just designed; it was inspired by a real student's journey with ADHD. We built it with clear weekly views, to-do lists, and time slots to help you see your day, own your schedule, and find your calm in the chaos. Ready to make this your most organized year yet? #StudentPlanner #ADHDlife #CollegeLife #Focused #Organized
• •Life is complicated. Your tools shouldn't be. From remembering passwords to managing daily pills and conquering your to-do list, we create simple, intuitive tools to make life easier. Born from a mom’s mission to help her son with ADHD, our products are designed for anyone who needs a little more focus and a lot less stress. Discover our collection of planners, password keepers, and more.
• •From Mom on a Mission to CEO: How My Son's ADHD Diagnosis Inspired a Business. When my son was diagnosed with ADHD, our world changed. The existing tools weren't working for him. I knew I had to see the world 'through his eyes.' This journey didn't just help my son thrive; it led to my own diagnosis and the creation of RE-FOCUS THE CREATIVE OFFICE. It's proof that our greatest challenges can ignite our greatest passions. #Entrepreneurship #WomenInBusiness #ADHD #Innovation #Inspiration
• •A Quiet Space for a Loud Mind. Life's pressures can be overwhelming. Our "Focusing on Your Journey" Guided Anxiety Journal was created for today's young adult, offering a safe space to explore topics like social media, relationships, and self-discovery. With thoughtful prompts designed to untangle your thoughts, this journal is a private tool to help you process, reflect, and find your path forward, one page at a time.
• •That feeling when your brain has 100 tabs open... but your to-do list gets it. Finally, a to-do list that works as hard as you do. Link in bio for the ultimate focus tool! #ADHDtok #ProductivityHacks #GetOrganized #WorkSmarter