Brand Tone

Aspirational, technical, and conscious, reflecting a desire to inspire, highlight innovation, and emphasize environmental responsibility.

Brand Values

• •Sustainability
• •Performance
• •Innovation
• •Community

Best Practices

• •Lead with performance, but always include sustainability. While the technical aspects of the products are a key selling point, the sustainability angle is what sets the brand apart.
• •Be specific and transparent. Use concrete data, such as the number of plastic bottles recycled or the specific fabric technologies used, to build credibility.
• •Maintain a positive and empowering tone. The copy should inspire and motivate customers, making them feel part of a larger movement.
• •Tell a story. Whether it’s about the brand's mission, a particular product's journey, or a partnership, storytelling can create a stronger emotional connection with the audience.
• •Ensure consistency across all channels. The brand's tone and values should be clearly communicated in all marketing materials, from the website and social media to email campaigns and packaging.

Social Perception

Reflo is perceived as a forward-thinking and trustworthy brand that successfully merges high-performance sportswear with a genuine commitment to sustainability. They are seen as a leader in the sustainable apparel market, offering products that are both high-quality and ethically made. The brand's transparency about its production processes and its numerous sustainability certifications contribute to this positive perception.

Copy Examples

• •Performance that doesn’t cost the planet. Our new collection is engineered from recycled materials to help you push your limits while protecting the world you play in. #Reflo #SustainablePerformance
• •Relentless performance, radical sustainability. Discover the latest in our range of technical sportswear and join the movement. #MoveWithThePeople
• •Wear the change. Our latest arrivals are crafted for peak performance and a lighter footprint. Shop now and we'll plant a tree on your behalf.
• •Meet your new favorite training partner. This shirt, made from 10 recycled plastic bottles, features our moisture-wicking technology to keep you cool and dry, no matter how hard you train.
• •Two teams, one mission: driving a sustainable future. We are proud to announce our partnership with [Partner Name], united by a shared commitment to performance and the planet.