Brand Tone

Reflective & Introspective, Poetic & Evocative, Sophisticated & Artistic, Authentic & Personal, Passionate

Brand Values

• •Originality & Authenticity
• •Emotional Depth & Expression
• •Exploration & Discovery
• •Craftsmanship & Artistic Integrity
• •Connection & Meaning

Best Practices

• •Embrace Poetic & Evocative Language: Use metaphors, sensory details, and reflective phrasing that align with the depth of the artwork. Avoid overly simplistic or purely descriptive terms.
• •Maintain a Tone of Sophistication & Respect: Address the audience as discerning individuals who appreciate art. The language should be intelligent but accessible, avoiding jargon where possible unless clearly defined by the artist's own statements.
• •Weave in the Artist's Philosophy: Regularly refer back to themes from Michel Trojanowski's "Démarche" (artistic statement) – the exploration of the invisible, memory, emotion, the alchemy of painting. This reinforces authenticity and the "why" behind the art.
• •Focus on the "Why" Not Just the "What": Instead of just describing what a painting looks like, explain the feeling it evokes, the questions it poses, or the artist's intention behind it (where known). This aligns with the brand's value of emotional depth and meaning.
• •Ensure Visual-Textual Harmony: The copy should feel like a natural extension of the artwork itself. If the art is subtle and introspective, the copy should not be loud or aggressive. The design and typography of any text should also complement this tone.

Social Perception

As Fine Art, Intellectual & Emotional Appeal, Established Artist, Niche Audience

Copy Examples

• •Step into Reflets d'Argent, where light, memory, and emotion converge. Discover the abstract expressions of Michel Trojanowski, paintings that offer a silent dialogue with the soul. More than art, it's an invitation to explore the invisible.
• •Title: 'Souffle d'Ailleurs' (Breath from Elsewhere). This canvas is not merely seen, but felt. Michel Trojanowski masterfully wields color and texture to capture an elusive yet profound sensation – a whisper from another place, a stirring of the soul. Allow 'Souffle d'Ailleurs' to bring a current of introspection and wonder into your space. Own a moment, a memory, an alchemy of paint.
• •For Michel Trojanowski, painting is a profound necessity—an authentic journey into the essence of being. Each piece from Reflets d'Argent is a testament to this passionate exploration, a unique fragment of an ongoing dialogue between the artist, the canvas, and the elemental forces that shape our inner worlds. Discover the vision behind the art.
• •Where does memory reside? What is the color of a whisper? Michel Trojanowski's art explores these questions. Find your reflection. #RefletsdArgent #MichelTrojanowski #AbstractArt #ArtCollectors #EmotionalArt #FineArt
• •Dear Art Lover, This month, Reflets d'Argent invites you to contemplate 'Présence,' a new work by Michel Trojanowski that delves into the silent language of being. Experience the power of art that speaks directly to the heart. Discover the collection and find the piece that resonates with your story.