Brand Tone

Vibrant & Joyful, Authentic & Heritage-Rich, Empowering & Inspirational, Community-Focused & Ethical, Curated & Discerning, Educational

Brand Values

• •Cultural Celebration & Connection: Deep appreciation for African art, heritage, and connecting people to the culture.
• •Authenticity & Storytelling: Products that are genuine, have a story, and allow customers to tell their own.
• •Artisan Support & Ethical Sourcing: Commitment to working directly with artisans and ensuring fair, livable wages.
• •Self-Expression & Individuality: Helping people create homes that reflect who they are.
• •Quality & Heirloom Craftsmanship: Offering durable, well-made items intended to last.
• •Joy & Vibrancy: Infusing homes with color, life, and happiness.
• •Resilience & Passion: Stemming from the founder's personal journey and passion-driven approach.

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that convey energy, joy, and the richness of African culture (e.g., "vibrant," "rhythmic," "soulful," "heritage," "joyful").
• •Tell the Story: Always weave in the narrative of the artisans, the cultural significance, or the inspiration behind the designs. Connect products to people and traditions.
• •Speak Directly to Self-Expression: Use empowering language that encourages customers to see their homes as extensions of their identity. Reinforce the "See Yourself at Home" mantra.
• •Maintain Authenticity and Transparency: Be open about the artisan partnerships and the ethical sourcing. This builds trust and aligns with the brand's core values.
• •Stay Culturally Respectful and Educational: When referencing cultural elements like Adinkra symbols, provide context and meaning, sharing knowledge in an accessible and respectful way.

Social Perception

High-Quality & Unique, Culturally Significant & Authentic, Inspiring & Empowering, Ethical & Trustworthy, A Go-To for Afrocentric Design

Copy Examples

• •Headline: More Than Decor. It's Your Story. Body: At Reflektion Design, we believe your home should be a vibrant tapestry of who you are. Discover authentic, artisan-made pieces from Africa that speak to your soul and tell your unique story. See yourself at home.
• •Headline: Bring Home the Heritage. Body: Each piece in our collection is handcrafted with love and centuries of tradition by skilled artisans in Ghana, Kenya, and Uganda. Infuse your space with joyful patterns and heirloom quality that connects you to a rich cultural legacy.
• •Headline: Color Your World, Authentically. Body: Tired of 'cookie cutter decor'? So are we. Reflektion Design offers a curated selection of Afro-modern decor that’s as bold and vibrant as you are. Let your home reflect your unique, worldly style.
• •Headline: Design with Purpose. Decorate with Soul. Body: Choosing Reflektion Design means choosing more than beautiful homewares. You're supporting fair wages, celebrating artisan skill, and bringing home pieces infused with ingenuity and persistence—the spirit of Adinkra.
• •Headline: Your Home. Your Reflection. Body: Create a space that makes you feel powerful, grounded, and truly seen. Our Afro-modern designs are here to help you craft a home that’s not just decorated, but deeply, joyfully collected. Explore the new arrivals.