Brand Tone

Passionate, Authentic, Creative, Artistic, Quality-Conscious, Community-Oriented, Slightly Edgy/Cool

Brand Values

• •Artistic Expression & Creativity
• •Quality & Performance
• •Individuality & Uniqueness
• •Passion for Bodyboarding
• •Collaboration
• •Veteran Owned

Best Practices

• •Embrace the "Art & Performance" Duality: Always strive to connect the artistic/design aspect with the quality/performance aspect in your messaging. Don't let one overshadow the other for too long. Both are core to the brand.
• •Use Vivid, Evocative Language: Describe the art, the waves, and the feeling of riding with passion. Words like "vibrant," "bold," "dynamic," "flow," "carve," "unleash" can enhance the passionate and artistic tone.
• •Highlight the "Why": Continuously weave in the brand's origin story and mission – the desire to create unique, artistic, high-quality boards because standard options were too plain. This reinforces authenticity.
• •Showcase the Artists (and Riders): When possible, incorporate language that celebrates the collaboration with artists and the experiences of riders. This supports the community-oriented and authentic aspects of the tone.
• •Maintain a Confident (but not arrogant) Voice: Be proud of the veteran-owned status, the quality of materials, and the uniqueness of the designs. The tone should be confident in the product's value and distinctiveness.

Social Perception

Visually Appealing & Unique, Quality Focused, Niche & Independent, Emerging Presence, Positive but Limited Direct Feedback Visible

Copy Examples

• •Headline: Don't Just Ride the Wave. *Become* the Masterpiece. Body: Tired of the same old boring slick? Reflekt bodyboards are your canvas on the water. Hand-built with premium, pro-grade materials and splashed with insane, exclusive art from a collective of passionate creators. This isn't just a board; it's a statement. Ride bold. Ride Reflekt. Call to Action: Shop Limited Edition Art Boards Now.
• •Headline: Crafted by a Rider, Designed by Artists, Built for the Barrel. Body: Born from a SoCal veteran's vision, Reflekt merges a deep love for wave riding with the raw energy of independent art. We pour quality into every layer, from the high-performance core to the vibrant, durable graphics. Experience the difference dedication makes. Call to Action: Discover the Reflekt Difference.
• •Headline: Your Ride. Your Art. Your Reflektion. Body: Why blend in when you were born to stand out? Reflekt offers a new wave of bodyboards that are as unique as your style. Premium performance meets head-turning designs, making every session a chance to express yourself. Call to Action: Find Your Signature Board.
• •Headline: Beyond the Break: Art That Rips. Body: We believe your gear should be as inspiring as the ocean itself. Reflekt collaborates with incredible artists to turn high-performance bodyboards into functional art. Made with the guts to charge and the graphics to get noticed. Call to Action: Explore Artist Collections.
• •Headline: Veteran Forged. Artist Inspired. Wave Approved. Body: As a veteran-owned company, dedication and quality are in our DNA. Reflekt bodyboards are engineered for performance and designed to turn heads, giving you a premium ride that’s as unique as you are. Call to Action: Support Veteran-Owned, Ride with Pride.