Brand Tone

aspirational, sophisticated, customer-centric, elegant, evocative, accessible, friendly, and approachable

Brand Values

• •Personalization and Individuality
• •Affordable Luxury
• •Quality and Trust
• •Customer-Centricity

Best Practices

• •Emphasize "You" and "Your": Always center the copy around the customer's choice, preference, and identity. This reinforces the core value of personalization.
• •Use Evocative and Sensory Language: Describe fragrances in a way that appeals to the senses and emotions. Words like "enveloping," "captivating," "vibrant," and "elegant" will enhance the aspirational tone.
• •Maintain a Balance of Aspiration and Accessibility: While the tone should be sophisticated, the language must remain clear and welcoming. Avoid jargon and maintain a friendly undercurrent that invites conversation.
• •Highlight the "Reflection" Concept: Consistently use the brand name and the idea of "reflection" to reinforce the brand identity. This could mean reflecting a scent, a personality, or a mood.
• •Encourage Interaction and User-Generated Content: Actively ask for feedback, run polls on favorite scents, and feature customer posts. This builds a community and reinforces the customer-centric value.

Social Perception

Perceived as a reliable, innovative, smart, and modern solution in the fragrance market, allowing customers to access favorite scents affordably. Its interactive social media fosters a strong community.

Copy Examples

• •Why choose from the shelf when you can have a fragrance that is uniquely you? At Reflection, we bring your favorite international scents to you, bottled with care. Your scent, your rules.
• •The perfect accessory for any moment. What scent is carrying you through your week? Let us know in the comments! #MyReflection #ScentOfTheDay
• •Experience the essence of luxury without the premium price tag. Simply tell us your desired international fragrance, and we will provide a masterful reflection in the size of your choice. It’s more than a perfume; it’s your personal statement.
• •Hi [Customer Name], find the fragrance that truly reflects who you are. Explore our collection of inspired scents or tell us your all-time favorite, and we'll create your perfect match.
• •Your Wish is Our Command.