Brand Tone

Practical and Solution-Oriented, Approachable and Empowering, Authentic and Passionate, Adventurous and Freedom-Oriented

Brand Values

• •Accessibility
• •Simplicity and Convenience
• •Quality and Practical Design
• •Freedom and Flexibility

Best Practices

• •Lead with the "Why," Not Just the "What": Always connect the product features back to the core values of freedom, simplicity, and adventure. Instead of saying "Our kit is 115cm wide," say "The perfect width for a comfortable night's sleep, so you can wake up refreshed for your next adventure."
• •Use the Voice of the Customer: Actively feature user-generated content (photos, videos, testimonials) in your marketing. This reinforces the brand's authenticity and allows potential customers to see themselves in the product. Let real adventurers tell the story.
• •Maintain an Empowering and Encouraging Tone: Use language that makes the customer feel capable and smart. Phrases like "You've got this," "It's that simple," and "Your adventure starts here" build confidence and position the brand as a supportive partner rather than just a seller.
• •Be Transparent and Authentic: Continue to share the "family business" story. Be open about production times and how the products are made. This builds trust, which is crucial for a small business competing in a space with many options. The prominent customer reviews section is a great example of this.
• •Keep it Simple and Direct: The product's main appeal is its simplicity, and the copy should reflect that. Avoid overly technical jargon. Use clear, concise language, short sentences, and visuals (like videos and diagrams) to explain the installation and use. This respects the customer's time and reinforces the "no-fuss" value proposition.

Social Perception

Very positive. Customers view the brand as a provider of high-quality, clever, and well-designed solutions, seen as trustworthy and responsive. Within the "van life" community, Reflecar is recognized as a reputable and accessible entry point, associated with enabling a more minimalist and flexible style of travel.

Copy Examples

• •Headline: Stop Dreaming. Start Exploring. Body: Your car is more than just a car. It's your ticket to freedom. Our easy-install bed kits transform your daily ride into a weekend adventure-mobile in minutes. No tools, no hassle. Where will you wake up next? CTA: Shop Freedom Kits
• •Headline: Your Van. Your Rules. Our 5-Minute Camper Kit. Body: Ready for an adventure but not ready for a complex van build? The Reflecar bed kit is your answer. Designed for a perfect fit and installed in less time than it takes to pack your bag. Made with high-quality, durable materials, it's the simple, smart way to camperize your vehicle. CTA: Check Vehicle Compatibility
• •Subject: That open road is still calling... Body: Hi [Name], you showed interest in turning your vehicle into the ultimate travel companion. Imagine finishing work on Friday and being able to hit the road immediately, knowing a comfortable bed is already waiting in your trunk. Our kits make it that simple. Don't let another season of adventure pass you by. CTA: Build Your Kit
• •Headline: DIY Camper Van Bed Kit | Reflecar Description: The easiest way to camperize your car or van. No homologation needed. High-quality, removable bed systems. Ships from Spain. Start your van life journey today! CTA: Discover Our Kits
• •Text: From daily driver to dream machine in under 5 minutes. ✨ Thanks to [Customer Tag] for sharing their setup! CTA: (Sticker) Get Yours!