Brand Tone

Artisanal and Passionate, Eco-Conscious and Purpose-Driven, Authentic and Transparent, Inspirational and Elegant.

Brand Values

• •Sustainability
• •Craftsmanship
• •Design
• •Local Production
• •Uniqueness

Best Practices

• •Lead with the "Why": Always connect the product back to its purpose. Start with the story of sustainability, transformation, or craftsmanship before diving into features.
• •Use Storytelling Language: Instead of "glass," use phrases like "a bottle with a new purpose" or "a story of transformation." This creates an emotional connection.
• •Emphasize the Human Element: Consistently use words like "Handcrafted," "Artisanal," and "Made by hand" to reinforce the value of craftsmanship and differentiate from mass-produced items.
• •Maintain a Keyword Glossary: Ensure consistency by using a specific set of keywords across all platforms. Core terms should include: Upcycling, Sustainable, Handcrafted, Made in Chile, Second Life, Unique Design, Conscious Consumption.
• •Adopt a Warm and Personal Voice: When responding to comments or writing newsletters, use a friendly, passionate, and grateful tone. Address customers directly and share excitement about the brand’s mission.

Social Perception

A niche, high-quality brand for consumers interested in sustainable living, interior design, and unique gifts; an ethical and environmentally responsible company; artistic and creative, appealing to individuals who value story and purpose behind their purchases.

Copy Examples

• •From a celebratory toast to your daily table. This wasn't always a glass. It was a bottle of Chilean Carménère, full of stories. Now, transformed by hand, it's ready to be part of yours. This is more than upcycling; it's the beauty of a second chance. ✨ #Refividrio #HechoAMano #DiseñoChileno #Sustentable
• •Headline: Design that Respects the Planet. Body: Looking for home decor that aligns with your values? At REFIVIDRIO, we transform discarded glass bottles into unique, handcrafted pieces for your home. Choose beautiful, choose sustainable. Discover our collection. Call to Action: Shop Now
• •Where Sustainability Meets Design. Every Piece a Story, Handcrafted in Chile.
• •Just In: New Designs That Used to Be Bottles 🍾
• •Elevate your gatherings with our set of four upcycled glasses. Each piece is meticulously cut and polished by hand from locally sourced bottles, offering a smooth finish and a unique character. By choosing this set, you're not just acquiring beautiful glassware—you're supporting a cycle of sustainability and local craftsmanship. Dishwasher safe. Capacity: 350ml.